The latest article on HubSpot blog is titled “How to Take Advantage of LinkedIn at Various Stages of the Sales Cycle”.Beth Stackpole says, “If you’re on the hunt for a new job or looking to proactively stay connected with peers, then LinkedIn is likely your social circle of choice. But the go-to networking venue can be an equally effective tool throughout the various stages of the sales cycle. Unfortunately, a lot of salespeople don’t realize this.Many sales reps continue to pigeonhole LinkedIn as a job-seeker site. Because of that, they are missing out, as... [...]

The latest ‘Econsultancy’ blog post is titled “What content marketers can learn from the ‘Jerusalem’ cookbook”.Louis Gudema says, “Storytelling is one of the best ways to create a bond with people, and content marketers should use it and other creative techniques to make their materials stand out.This year the ‘Jerusalem’ cookbook is a hit. Written by an Arab and a Jew from Jerusalem who now live and work in London, more than 400,000 copies are in print in the US and UK , easily 10 times more than most other cookbooks.What makes Jerusalem... [...]

The latest post on ‘Mashable’ is titled “Chrome Beta Update Helps You Track Down Hidden Auto-Play Webpages”.Adario Strange says, “Google just announced a solution for those annoying auto-play audio webpages that are hidden among your web-browser tabs.The updated Chrome Beta release will now display a speaker icon on the tab of a web page playing unwanted audio, so you can quickly identify the page and close it, or just stop the audio from playing. This feature, while simple, could turn out to be one of the most popular incentives to download the Chrome Beta, particularly... [...]

John Jarvis has built a lot of web sites. When WordPress came along and made site building so easy that anyone can do it (you no longer need to be an IT pro), he turned his attention to building sites using this new tool.Now Jarvis has created a tool to help you get into your own high-quality WordPress site. He calls it The $7 MONEY MAKING SYSTEM X-TREME.This kit consists of three parts:• 1000 royalty-free graphics you can use on all your sites• Over 100 sound tracks you can use to add interest to your sites• A complete set of training videos showing you how to build your WordPress site... [...]

The latest MOZ blog post is titled “How to Track the Online ROI of Offline Advertising”.Geoff Kenyon says, “Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it’s equally important. Here are a few simple steps you can take to put that tracking in place”.How to Track the Online ROI of Offline AdvertisingMOZ Blog [...]

The latest article on  ‘Marketing Land’ is titled “Why It’s Critical To Connect Your Offline & Online Marketing”.Andy Lombard says, “All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected”.Why It’s Critical To Connect Your... [...]

The latest article on ‘MarketingProfs’ is titled “Improve Sales: Change Your Marketing Approach, Not Just Your Tools”.Megan Myers says, “New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams.Although strong sales tools are important, heightened focus needs to be placed on changing the sales and marketing approach to better understand the prospect, and in turn, create a more personalized approach. How you connect with your prospects can ultimately have an impact on meeting... [...]

The latest post on ‘Mashable’ is titled “Facebook Tackling Technical Difficulties With Profile Pages”.Kurt Wagner says, “Facebook has resolved this issue. A spokesperson released the following statement:“Earlier today, we experienced an issue that prevented some people from loading Timeline or Pages content for a brief period of time. We resolved the issue quickly, and content is back to normal. We’re sorry for any inconvenience we may have caused.”Facebook is experiencing technical issues, leaving users unable to load content from their profiles and Pages”.Facebook... [...]

The latest article on HubSpot blog is titled “What Is Social Prospecting”.Maggie Hibma says, “Inbound marketers know their marketing strategyisn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.That’s where social prospecting comes in. Social prospecting is the art of listening to people, not mentions or keywords. It’s about scouring the social web, identifying... [...]

The latest article on ‘Business 2 Community’ is titled “3 Brand Attributes To Communicate In Your Content”.Joseph Parker says, “Articles about content are all the rage nowadays, the irony of which is not lost on this author nor ignored in the writing of this post. The thousands of articles about content make up the bulk of the modern marketing conversation, one that spills over into conferences, webinars and other venues. As more content is created, the tendency to run out of ideas feeds into the issues stated above, all while forgetting that the attributes of a brand can... [...]