The latest ‘Aweber’ blog post is titled “Jeep’s Shocking Strategy That Gets Attention”.Crystal Gouldey says, “We’ve recently looked at award-winning ads from big companies that taught us how to handle criticism and target the right audience.We’ll look at a new ad today that’s all about getting attention“.Jeep’s Shocking Strategy That Gets AttentionAweber Blog [...]

MarketingSherpa has released a case study titled “Content Marketing: Consulting firm nets 388% more leads with 4-step strategy”.Adam Sutton says, “Content marketing asks companies to open up and share valuable information. To some, this can feel like giving away a secret recipe. But after seeing success in other companies, some marketers are loosening up and changing their tune.This corporate training firm overcame reluctance and started content marketing in 2013. Now, content generates 20% higher clickthrough rates in email and 83% of the email channel’s leads. This case... [...]

The latest article on HubSpot blog is titled “’32 Website Optimization Terms Every Marketer Should Know [Glossary]”.Meghan Lockwood says, “Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you’re just catching up on terms like “mobile optimization” and “dynamic content,” a billion new terms emerge.To help you conquer the fast-paced world of website optimization, we compiled the”.32 Website Optimization Terms Every Marketer Should Know [Glossary]HubSpot [...]

The latest article on  ‘Marketing Land’ is titled “How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure”.Danny Sullivan says, “It was big news last month. For the first time since May 2011,Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there’s apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let’s explore what we can.Yahoo ResurgesI’ll start with a chart. Below, as provided by ratings service comScore,... [...]

The latest ‘Econsultancy’ blog post is titled “Mobile strategy for small businesses in three easy steps”.David Moth says, “At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting.Where does a small business begin when embarking on a mobile strategy? Do they opt for an app or a mobile site? And how much does it all cost?”.Mobile strategy for small businesses in three easy steps‘Econsultancy’ Blog [...]

The latest post on ‘Mashable’ is titled “Zuckerberg: PRISM Made Users Trust Facebook Less”.Seth Fiegerman says, “Facebook has been criticized by the media and users many times over the years for privacy concerns, but Mark Zuckerberg suggested that nothing has had as much of an impact on user trust as the uproar over reports of the NSA‘s access to Facebook data.“That stuff tends to not move the needle much around the brand perception of trust,” Zuckerberg said during an interview with The Atlantic in Washington, D.C., on Wednesday, referring to previous... [...]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Improve Your Facebook App Engagement”.Roger Katz says, “”Engagement” may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users.At its best, though, engagement in a community such as Facebook opens up the potential of a shared and “human” social experience between a brand and its fans, and then extends that connection from fans to friends of those fans.So how can brands encourage social sharing? Beyond creating interesting News... [...]

The latest article on ‘Business 2 Community’ is titled “How Much Will it Cost to Build a Website?”.Jacey Gulden says, “How much does a website cost? As a web designer, this is without a doubt the most difficult question a person can ask me. This is the equivalent of asking “How much does a car cost?” or “How much does a vacation cost”? The only answer is simply, “it depends.” If a family of four takes a week-long trip to Disneyworld and stays in a five-star resort, the cost of that vacation is going to be very different than the vacation cost of the couple... [...]

The latest article on Business Insider is titled “5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads”.Aaron Taube says, “As we’ve told you in the past, one of the biggest challenges advertisers face on the web is making sure the ads they pay publishers to display are actually seen by the people who visit the site.Media tracking firm comScore estimates that nearly half of internet display ads are not viewable, meaning that people can’t see them either because they are loaded in places that don’t show up on their screens or because publishers... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn”.David Moth says, “Social media is a complicated landscape with several established and emerging social networks vying for our attention.Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least.And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn... [...]