The latest post on ‘Mashable’ is titled “The Reality of Social Media Marketing Crushes Expectations”.Todd Wasserman says, “Posting pictures on Facebook and interacting with fans may sound like fun, but that’s not always the case.When you’re running a business, it can be just one more job to do. It’s also a task with an uncertain return on the investment of your time and money. All this may make one yearn for the days when all you needed to market your business was to run a print ad somewhere.Talk to Tanya Lotzof and you’ll sense the frustration. After... [...]

The latest article on HubSpot blog is titled “The Best Product Videos Ever (and Why They Make You Buy)”.Meghan Keaney Anderson says, “I could watch product videos all day long. If possible, I’d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I’m guessing you may want to watch many of these videos too but may not have that much time on your hands? Not to worry. I thought I’d save you the effort and”.The Best Product Videos Ever (and Why They Make You Buy)HubSpot [...]

The latest ‘Econsultancy’ blog post is titled “Seven interesting approaches to blog comments. Which is best?”.Matt Owen says, “Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them.But while they are great for increasing engagement, comments come with problems of their own.In a week which has seen YouTube finally take steps to clean out the well of eternal torment that it uses as a comment section, and Popular Science is doing away with the chatter altogether, I thought it would... [...]

The latest MOZ blog post is titled “On Our Wait-List? You Get a Moz Analytics!”.Anthony Skinner says, “It is with great pleasure that I announce the wait is over! That’s right, we are now letting people from our wait-list into Moz Analytics!In many ways, I feel like a not-as-cute version of Oprah Winfrey. I may not be worth 77 million dollars, and I am not giving you a car, but it does feel good to give new subscribers who patiently waited a 30-day free trial of Moz Analytics! Over the next few weeks we will be sending emails inviting people to try out the tools”.On Our Wait-List?... [...]

MarketingSherpa has released a case study titled “Cause Marketing: How STIHL united 100,000 independent retailers for “buy local” initiative”.Allison Banko says, ” Big businesses and box stores have captured an entire generation, leaving independent local businesses in its corporate dust. Local retailers are faced with the struggles of competing with those national chains, but also with having its mere existence realized by consumers.This B2C Marketing case study focuses on how STIHL, a hand-held outdoor equipment brand, powered Independent We Stand: a countrywide... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “How to Develop a Thriving Affiliate Health and Wellness Business”.Gail says, “Affiliate marketing is an opportunity to learn strategies you can use in any other business model. Here are the basic principles you can follow, a list of benefits, a plan, resources and product list you can use to jump start your health and wellness marketing”.How to Develop a Thriving Affiliate Health and Wellness BusinessPLR Health Wizard Blog*This blog post was submitted by Gail Trahd. [...]

The latest article on ‘MarketingProfs’ is titled “What Keeps Marketers Up at Night?”.Ayaz Nanji says, “Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving campaign effectiveness (77%).Demonstrating return on investment for marketing spend is the fourth biggest concern (75% of respondents), followed by using digital tools effectively (70%)”.What Keeps Marketers... [...]

The latest post on ‘Mashable’ is titled “Facebook Stock Tops $50 for First Time”.Seth Fiegerman says, “Facebook stock climbed above $50 in early trading Thursday after flirting with that price for most of the week. This marks a new all-time high for the company and an 87% increase from stock’s price at the beginning of the year.After suffering a long and painful decline throughout much of its first year as a public company, Facebook has seen its stock rebound on renewed optimism about its strength on mobile and the prospect of additional revenue streams, including Instagram... [...]

The latest ‘Econsultancy’ blog post is titled “Why empathy is a crucial skill for web designers”.Paul Boag says, “The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding.If you spend anytime at all reading the plethora of articles on designing or running websites, it won’t take you long to encounter the word empathy.The user centric movement obsesses (rightfully so) about understanding users. We create personas, customer journeys and empathy... [...]

The latest MOZ blog post is titled “Improving Search Rank by Optimizing Your Time to First Byte”.Zoompf Team says, “In August, Zoompf published new research showing a clear correlation between the web performance of “Time to First Byte” and Search Engine ranking. In this article, we explore this topic in more detail, including guidance on how you can improve your Time to First Byte”.Improving Search Rank by Optimizing Your Time to First ByteMOZ Blog [...]