The latest article on HubSpot blog is titled “Get Beyond Views: 3 Metrics That’ll Help You Prove Video ROI”. Kristen Craft says, “In the world of video marketing, there are lots of things you can measure. You can measure views. You can measure how many thumbs up (or thumbs down) it gets. You can measure social shares. But that doesn’t always mean you should be measuring them. If you’re trying to use video”. Get Beyond Views: 3 Metrics That’ll Help You Prove Video ROI HubSpot [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Business 2 Community’ is titled “Why it Pays to Reach Young Millennials With Your Marketing Strategy”. Tree Treacy says, “Millennials are a broad generation of consumers, with birth dates spanning from the early 1980s to the early 2000s. Let’s take a closer look at today’s teens on the younger end of the millennial spectrum and what marketing to them means for the future of businesses. The under-20 crowd these days is made up of a diverse bunch. Millennials are 65% more likely than their grandparents to be biracial or bicultural. More and more young... [...]
Patsi Krackoff’s latest blog post is titled “Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask”. Krackoff says, “If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? In my ebook Content Marketing with Blogs, I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain Educate Engage“. Epic... [...]
The latest article on the ‘The Future of Ink’ blog is titled “The Value of Planning Your Ebook″. Nina Amir says, “In the world of writing, there’s an ongoing debate about whether or not to spend time planning your ebookprior to typing the first word. It’s the “mappers vs. pantsers,”those who like to map out what they will write first versus those who like to write “by the seat of their pants” or as inspiration hits them“. The Value of Planning Your Ebook ‘The Future of Ink’ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Twitter Marketing Best Practices For Businesses Of All Size”. Nathan Roberson says, “Twitter is very much a marketing medium of wit. At no time in history has there been a channel that can work for your brand one moment, and violently turn into a public relations nightmare the next. Accordingly, today’s businesses have to respect the delicate balance of best practices on twitter if they are going to succeed in this rapid paced channel. Twitter has the power to elevate a brand to almost god-like status (in the case... [...]
The latest post on ‘Mashable’ is titled “Study: Digital to Account for 1/4 of Global Ad Spending Next Year”. Lauren Indvik says, “Advertisers are spending big on digital and they’re not slowing down. According to a forecast released by eMarketer and Starcom MediaVest on Wednesday, digital ad spending will increase 13% to $117.6 billion globally this year, accounting for 22.7% of all ad spending. Next year, digital’s share of ad spend is expected to reach nearly a full quarter, 24.4%. Within digital, the division seeing the biggest growth is, of course, mobile. While... [...]
The latest ‘Econsultancy’ blog post is titled “Facebook ads undervalued by last click”. Matthew Whitehead says, “Last click attribution models undervalue the contribution of Facebook ads by up to 30% in cross-channel advertising campaigns. The last click attribution model, which credits the last ad clicked before a sale or other conversion with all the value for that conversion, is still widely used to measure the contribution of advertising. However, a recent Kenshoo study focused on Facebook advertising helps expose its weaknesses”. Facebook ads undervalued... [...]
The latest article on HubSpot blog is titled “How to Build a Content Creation Process for Your Marketing Agency”. Ron Medlin says, “You’ve heard it time and time again. It’s the mantra for the new world of SEO and inbound marketing: “Content is king!” We all understand that content is the foundation on which every successful online marketing plan should be built — but that doesn’t make it easy”. How to Build a Content Creation Process for Your Marketing Agency HubSpot [...]
The latest article on ‘MarketingProfs’ is titled “How B2B Commerce Is Changing”. Ayaz Nanji says, “Most B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop. A similar number of those surveyed (51%) said they are changing their organizational structures and business models to adapt to this shift. Moreover, 44% of respondents said business-to-business vendors are now adopting business-to-consumer best-practices to change and optimize the B2B purchasing”. How B2B Commerce Is Changing MarketingProfs [...]
The latest article on ‘Marketing Land’ is titled “Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool”. Ginny Marvin says, “Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers running display campaigns”. Google Shakes Up Display Advertising Development... [...]