The latest article on Business Insider is titled “This New Metric Helps Companies Figure Out If Their Ad Campaigns Are Actually Working”.The BI says, “Social Lift measures how ads raise social engagement.This post is sponsored by ShareThis.When companies run digital ad campaigns, they keep close watch over the numbers to see how each campaign is performing. It’s an imperfect science, though, and there are a lot of different metrics to keep track of at any one time: CTR (click-through rate), for example, or pageviews, or time spent”.This New Metric Helps Companies... [...]

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Handling a Crisis”.Margie Clayman says, “For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world... [...]

The latest post on ‘Mashable’ is titled “Fallon, Timberlake Try to Stop Making Hashtags Happen”.Neha Prakash says, “Reading comments on Twitter, Instagram and Facebook forces you to wade through the endless swamp of hashtags. The keywords may sometimes serve a purpose online — and we emphasize sometimes — but when used in real life, you are a grade-A #nitwit.Justin Timberlake and Jimmy Fallon proved this point in their latest hilarious sketch, in which they get carried away hashtagging their conversation. Favorites include: #ImTheRealCookieMonster, #lololololololololololol,... [...]

The latest ‘Econsultancy’ blog post is titled “New Twitter stats: talking is way more popular than sharing links”.Chris Lake says, “I thought I’d share a recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder. I missed this back in May, when it was first released, so apologies if you’ve already seen it.The findings are significantly different to an older study from 2010 by a Microsoft team (Boyd, Golder and Lotan). This may be due to a different – arguably more robust – sampling method, using the Twitter... [...]

The latest article on HubSpot blog is titled “The 8 Types of CTAs You Need to Have on Your Website”.Ginny Soskey says, “There’s no one-size-fits-all solution for calls-to-action. You can’t just slap the words “Click Here” on a red button, put it everywhere on your site that you want people to click, and then start to rake in leads and customers.Effective calls-to-action (CTAs) are abit more complex than that. You’ve got multiple audiences looking at your website”.The 8 Types of CTAs You Need to Have on Your WebsiteHubSpot [...]

The latest article on ‘MarketingProfs’ is titled “Five Steps to Highly Effective Social-Mobile Campaigns”.Andy Lombard says, “As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: Every mom who searches for product info in a grocery store, every kid who checks in at a concert venue, and every pet-lover who tweets a photo of his dog is a potential buyer to be reached via mobile.They want to buy. You want to sell. But how do you make the connection happen?Best-practices for mobile campaigns may be unclear to many, but the mobile opportunity... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Content Marketing Poop Scoops″.Baer says, “I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question”.7 Content Marketing Poop ScoopsJay Baer’s ‘Convince & Convert’ Blog [...]

The latest MOZ blog post is titled “Kill It on Facebook by Being TAGFEE”.Corey Shelton says, “Creating a great Facebook presence is not only a great way to hedge your web properties against changes in organic traffic, but an outstanding source of traffic in its own right. This post goes through the process of using the TAGFEE philosophy to build a social presence that is loyal, engaged, and tuned in to your brand”.Kill It on Facebook by Being TAGFEEMOZ Blog [...]

John Chow’s latest blog post is titled “Learn Competitive Intelligence From Performance Marketing For Professionals”.Chow says, “Successful marketing is the centrifuge to business success. It’s how you maintain relationships with your customers, build your brand and make sales. People like John Rampton, an entrepreneur, marketing guru and start-up addict who founded www.artscience.com and Murray Newlands, entrepreneur, marketing guru and founder and editor ofwww.themail.com  are pioneers in the marketing industry, showing business professionals how to be marketing mavericks”.Learn... [...]

MarketingSherpa has published a video titled “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion”.Rachel Hoppe says, “At Email Summit 2013, Rachel Hoppe, Marketing Manager, AvidXchange, presented how she took the key takeaways from Email Summit 2012 back to her team, implemented changes and saw impressive results.In her session, “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion,” she walked the audience at Summit through her seven steps of success that led to impressive results,... [...]