The latest article on ‘MarketingProfs’ is titled “With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?”. Rebecca Joyner says, “Here’s the PR equivalent of your grandpa’s story about walking five miles to school in three-foot snow drifts, uphill both ways… Back in the day, when distribution hinged on fax machines and tracking coverage meant cutting articles out of actual magazines and taping them into physical binders, the press release was a pretty powerful tool. It gave your intermediary audience (reporters) the breaking news and basic information... [...]

The latest article on Business Insider is titled “The Smartest Brands Use Real-Time Marketing To Capitalize On Trends”. The BI team says, “Since the early days of advertising, companies have been trying to figure out how to advertise in the right place, at the right time. The best way to reach potential customers is to be where they are. On the Web, that means knowing what videos and stories people are sharing, as they share it. With today’s real-time marketing, advertisers can move quickly to take advantage of news stories, consumer behavior, and any kind of relevant... [...]

The latest article on ‘Business 2 Community’ is titled “The Most Important Thing to Know About Video SEO”. Derek Merdinyan says, “When it comes to Video SEO, like all good marketing practices, it’s complex and requires experimentation to get things right. In this 60 second animated video, Rand Fishkin – founder of Moz.com shares some of the most important considerations you should experiment with to get the most from your video content”. The Most Important Thing to Know About Video SEO Business2Community.com  [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Sources for Free Stock Photography”. Drew Coffin says, “Finding high-quality images can be difficult, especially if you are trying to do it on a budget. Here are four sources for free, high-quality stock photographs. Stock.xchng Stock.xchng (SXC) offers a wide variety of high-quality, high-resolution photographs. The SXC library also includes illustrations and clip art. SXC’s standard”. 4 Sources for Free Stock Photography Web Marketing Today  [...]

The latest post on ‘Mashable’ is titled “Facebook Tweaks Algorithm for Ads in the News Feed”. Todd Wasserman says, “Aiming to let marketers deliver more relevant ads in the News Feed, Facebook on Friday announced it was tweaking the algorithm behind such placements. “For marketers, this means we are showing ads to the people who might want to see them the most,” the company wrote in a blog post. “For example, if someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them.” Such logical linkage appears... [...]

The latest article on HubSpot blog is titled “Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week”. Matthew Bushery says, “The work week that was has come and gone — and a new one will soon emerge (perhaps a littletoo soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third... [...]

The latest article on ‘Business 2 Community’ is titled “Using Hashtags In Social Media Is Good For Your Business : A How To Guide”. Mila Araujo says, “First, you need to identify where your posts or subject fits in. Chances are there is already a hashtag being used for your area of communication. Find someone who is already active in your field, and then see what hashtags they are using. If you see one you like, click on it. A new list will open in your Twitter, or Facebook or Google+ that will only include all posts with the given hashtag”. Using Hashtags In Social... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Users Will Soon Have More Control Over The Ads It Displays”. Ginny Marvin says, “Facebook announced it is making changes to the ads algorithm to improve the relevancy of ads in users’ news feeds. The algorithm determines what ads to show Facebook users. What’s changing? The company says it is putting greater emphasis on feedback from users about the ads they see. When users report or hide ads, they’ll be less likely to see similar ads in their news feeds. This should give users more control over... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s new ‘Hummingbird’ search algorithm: the experts’ view”. Graham Charlton says, “Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.  There isn’t an awful lot of detail out there right now, thoughSearch Engine Land has some details, including the fact that this this new algorithm has been running for the past month. I’ve been asking some of the finest minds in SEO for... [...]

The latest MOZ blog post is titled “Solving the Sub-Domain Equation: Predicting Traffic and Value when Merging Sub-Domains”. Russ Jones says, “To subdomain or not to subdomain, that is the question. Since my first days in SEO back in 2004, the subfolder vs. subdomain debate has echoed through nearly every site architecture discussion in which I have participated. This post walks through the logistics of a study to provide some resolution”. Solving the Sub-Domain Equation: Predicting Traffic and Value when Merging Sub-Domains MOZ Blog  [...]