MarketingSherpa has released a case study titled “Email Marketing: Koyal Wholesale uses social media integration to boost seasonal campaign revenue 16%”.Courtney Eckerle says, “It can be a common marketing misconception that in order to evolve an email program, radical new ideas must take the place of former tactics. In a happy marriage of new and old, wedding and events supplier Koyal Wholesale launched its new summer product line combining proven and untested content tactics.See how Koyal Wholesale integrated its products with social media content in its emails for a summer... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Strategies to Make Big Content Work for Your Brand″.Baer says, ““Big Content”, also known as content that requires significant time and resources, is all the rage today. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun, long-term content creations to powerful projects that really drive business? I interviewed 3 marketers who make large content projects work for their companies and”.3 Strategies to Make Big Content Work for Your BrandJay Baer’s ‘Convince &... [...]

The latest MOZ blog post is titled “Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox”.Cyrus Shepard says, “Imagine a product similar to Google Alerts, only much better. It’s built specifically for marketers. This product not only finds mentions of your keywords and brand, but also reports new links to any website or URL you choose. It comes equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority”.Say Hello to Fresh Alerts: New Mentions and Link Notifications in... [...]

The latest article on ‘Business 2 Community’ is titled “Semantic Markup: Adding Context To SEO”.Tommy Landry says, “The Internet world has been up in airs the past few weeks in response to Google’s recent changes. And the changes this summer were quite large indeed! First, we learned that we no longer have access to full keyword-level data for our Organic traffic. Then, Google announced that they have moved to a whole new algorithm named Hummingbird, which focuses on context over exact match keywords”.Semantic Markup: Adding Context To SEOBusiness2Community.com [...]

The latest ‘Econsultancy’ blog post is titled “Has the affiliate channel outgrown the CPA last click model?”.Helen Southgate says, “It’s well known that the affiliate channel works on a cost per acquisition (CPA) model, meaning that when the desired action is completed, be it a sale, lead or quote,  the affiliate is paid.To be able to attribute the sale to an affiliate there needs to be an agreed metric by which a sale can be attributed.Typically this is a ‘last click wins’ model: if the last click is attributed to a particular publisher then... [...]

The latest article on HubSpot blog is titled “15 Inspirational Resources to Lift You Out of Your Content Rut”.Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspiration to produce high-quality content.Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they... [...]

The latest post on ‘Mashable’ is titled “Apple Unveils iPad Air”.Pete Pachal says, “Apple unveiled the fifth generation of the iPad on Tuesday at an event in San Francisco, called the iPad Air. The new model sports a thinner design and a 64-bit processor, a feature first seen in the iPhone 5S.The physical design is lighter and thinner. Where the previous iPad was 1.4 pounds, the iPad Air weighs just 1 pound. The thickness drops about 20% — from 9.4 millimeters to 7.5mm (0.30 inch). The bezel surrounding the screen is thinner, too, shrinking by 43% and closer in proportion... [...]

The latest article on  ‘Marketing Land’ is titled “Now What? When New Competition Suddenly Makes PPC Unprofitable”.Ginny Marvin says, “There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition?After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted to hear what advice marketers would give to these advertisers. What channels... [...]

The latest article on ‘MarketingProfs’ is titled “10 Reasons Why Your Marketing Needs to Be More Attractive to Women”.Verónica Maria Jarski says, “Is your marketing geared more toward men or toward women? If you said “men,” you are ignoring the gender with more purchasing power. After all, according to Women’s Marketing Inc., women control 85% of the purchasing in the United States.The following infographic by Text Marketer highlights 10 solid reasons why your business needs to be more attractive to women.One of the biggest reasons to engage women is that 92%... [...]

The latest MOZ blog post is titled “A [Poorly] Illustrated Guide to Google’s Algorithm”.Dr. Peter J. Meyers says, “My ill-advised attempt to illustrate the Google algorithm and all its major parts. Inspired by a bad joke on Twitter that led to some very useful discussions”.A [Poorly] Illustrated Guide to Google’s AlgorithmMOZ Blog [...]