The latest MOZ blog post is titled “It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey”.Russ Jones says, “Penguin changed everything. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had long grown comfortable with using “ratios” and “percentages” as simple litmus tests to protect ourselves against the wrath of Google. I can’t tell you how many times I both participated in and was questioned about what our current “anchor text ratio” was. Many of you probably... [...]

The latest ‘Econsultancy’ blog post is titled “12 tips to improve conversion rates over the festive period”.Ian McCaig says, “Christmas is the biggest ecommerce event of the year and a time when consumers are at their most willing to part with their hard-earned money.The impact of the holiday period on the attitude of customers offers a huge opportunity that online retailers can’t afford to miss.Here are our 12 tips for driving conversion rates this holiday season“.12 tips to improve conversion rates over the festive period‘Econsultancy’... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How to Make Your First Affiliate Marketing Sale in 7 Steps”.Samuel Frost says, “The lure of affiliate marketing is undeniable; who can resist passive income?But in order to succeed in affiliate marketing, there are a number of crucial steps you must take before you earn that first affiliate dollar. And these steps are, well … not passive.The good news is that if you’re determined to make this work—whether it’s to replace or just to supplement your 9–5 job income—and are willing to put in the time and effort,... [...]

The latest article on  ‘Marketing Land’ is titled “How To Conquer The Age-Old Marketing Buy-In Challenge”.Joanna Lord says, “We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research, we’ve built the spec, and we’ve got the rest of the marketing team stoked to give it a try. No easy feat, for sure.But then the rest of the company hears about it. Eyebrows rise. Arms cross. People get worried and — BAM — bye, bye big... [...]

The latest article on HubSpot blog is titled “15 Inspirational Resources to Lift You Out of Your Content Rut”.Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspriation to produce high-quality content.Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they... [...]

The latest post on ‘Mashable’ is titled “Google Launches ‘Project Shield’ to Defend Against Cyberattacks”.Lorenzo Franceschi-Bicchierai says, “Websites run by dissidents and human rights activists around the world have a new ally in the fight against oppressive regimes: Google.To defend against the growing threat of cyberattacks, and specifically Distributed Denial of Service attacks (DDoS), which can take down a site with a massive stream of malicious traffic, Google has launched Project Shield. The new tool protects sites from being taken offline, allowing them... [...]

The latest ‘Econsultancy’ blog post is titled “A five-step roadmap for using personalisation in ecommerce”.James Gurd says, “A key theme at the recent Econsultancy Digital Cream roundtable on Personalisation was paralysis: being unsure how to prove the business case to justify investment and start the personalisation journey.This uncertainty is leading to inertia as digital teams invest in what they know works, such as paid search, rather than take the leap of faith and pursue what they believe will work but don’t have a robust model to validate”.A five-step... [...]

The latest article on ‘MarketingProfs’ is titled “Think Social Media Is a Waste of Time? Don’t Give Up So Soon”.Philip Paranicas says, “Out goes the blog post or tweet. Immediately, the fingers start drumming on the table. The eyes shift anxiously to the clock or watch. A whole day goes by. Then, two whole days. Response is lukewarm. Obviously, the effort was a failure, right?The digital age has brought all kinds of efficiency to marketing. Campaigns and initiatives that were months in the making in the offline world can now be planned, launched, and ended within a matter of... [...]

The latest ‘Web Marketing Today’ blog post is titled “Notable Internet Marketing Articles for Oct. 21, 2013”.Kathleen Fealy says, “The recent Internet marketing articles below address mobile, content, video, social, search engine optimization, and customer experience. I found them helpful for my Internet marketing consulting firm. Hopefully they will help your business too.“5 Crucial Mobile Advertising Tactics For Small Businesses” by Danny Brown, American Express OPENYour customers are using mobile, whether you created a strategy for it or not. Businesses need to start thinking... [...]

The latest article on Business Insider is titled “Where And How People Watch Video On Their Tablets”.The BI team says, “The tablet, once considered a novelty, is fast becoming an essential part of our lives: According to Pew Research Center, more than a third of American adults now own a tablet. In Q4, tablet sales are expected to outstrip those of PCs, and while marketers still spend more on TV advertising than online video advertising, that could change as tablet use skyrockets.There are common-sense reasons for the rise of the tablet, including lower costs and flexibility,... [...]