The latest post on ‘Mashable’ is titled “Pinterest Now Worth $3.8 Billion”.Todd Wasserman says, “Pinterest’s valuation is closing in on $4 billion after its latest funding round of $225 million, according to a report.AllThingsD cites “several sources” in a report on the funding, which is led by late-stage investor Fidelity Investments. Just eight months ago, Pinterest was valued at $2 billion to $2.5 billion.The latest round is aimed at helping Pinterest expand internationally. The social network had 24.9 million monthly unique users in September, according... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest ‘Econsultancy’ blog post is titled “B2B social: five case studies from brands achieving great results”.David Moth says, “It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today”.B2B social: five case studies... [...]
The latest article on Business Insider is titled “Twitter’s $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected”.Aaron Taube says, “MoPub, the mobile advertising business that Twitter acquired for $350 million in stock right before it filed for an IPO, had only $6.5 million in net revenue in the first half of 2013, according to a new disclosure by Twitter to the SEC.Previously, the only gauge of MoPub’s size in the marketplace was anestimated revenue “run-rate” of $100 million. That number presumably included MoPub’s clients’... [...]
The latest article on HubSpot blog is titled “Should You Care About Blog Comments?”.Ginny Soskey says, “Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, people to please, and topics to touch on, they had one thing in common: confusion about comments’ value.When... [...]
The latest article on ‘Business 2 Community’ is titled “Great Ways to Get Feedback From Your Customers”.Juan Pablo Castro says, “One of the main themes on this blog is that people respond to marketing messages that focus on them, not on the product being marketed to them. If you want to be successful in marketing, if you want to cut through the advertising clutter, you need to give your readers what they want.But how do you find out what they want? How do you determine what’s important to them? How do you uncover what they don’t care about? It’s simple. You... [...]
The latest post on ‘Mashable’ is titled “Eric Schmidt: The Future of Magazines Is on Tablets”.Lauren Indvik says, “Eric Schmidt has seen the future of magazines, and it’s on the tablet.At a Magazine Publishers Association conference on Wednesday, the Google chairman took the stage with Wired editor-in-chief Scott Dadich to talk about the future — it’s mobile — and how magazines fit into it. The latter isn’t a subject he’s devoted much thought to, Schmidt admitted, but he is confident that magazines’ future is not in print, but on tablets.“Tablets... [...]
The latest ‘Econsultancy’ blog post is titled “A critical look at some of today’s most relevant email marketing questions”.Lucy Wilsdon says, “Like most people in the UK I loved the Olympics and the Paralympics; however I particularly enjoyed the Paralympics. One of the programmes that I enjoyed the most was The Last Leg, so I was particularly pleased when Channel 4 brought this back. If you have not already seen it, it really is a must watch!One of the features on the last leg is called #isitOK. Here the audience are asked to tweet questions that they... [...]
The latest article on ‘Marketing Land’ is titled “Tapped-Out: Swipe-to-Engage Ads Will Save Mobile Advertising”.Matthew Robles says, “Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes. Mobile advertising is a huge nuisance to everyone: It’s incorrectly valued, and the user experience sucks.The problem isn’t that ads don’t work on mobile; it’s that the desktop model of “click or hover-to-engage” doesn’t translate to mobile. A mobile tap is... [...]
The latest article on HubSpot blog is titled “The Future of SEO and What it Means for Inbound Marketing”.Meghan Keaney Anderson says, “A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the search topic.The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all... [...]
The latest article on the ‘The Future of Ink’ blog is titled “Guarantees – How to Use Them for Higher Sales Conversions and Lower Refund Requests″.Kathleen Gage says, “It’s a well known fact thatcreating information productsis a great way to generate revenue and create multiple streams of income. Yet, it’s not enough to simply create your product. You also have tomarket and sellyour offerings. It would be great if the process ended there. But it doesn’t. There is always the issue of refunds. Yup! Refunds are a fact of life in the world of selling eBased products“.Guarantees... [...]