The latest article on HubSpot blog is titled “How to Name Your Inbound Marketing Agency”.Meg Hoppe says, “Finding just the right name for your new enterprise is important – it sets prospects’ expectations, reflects your purpose and culture, and puts a virtual stake in the ground that says “This is who we are.” The best names are memorable, meaningful and simple; they transcend trends and project an image.It’s an awful lot to ask of a few words, so we’ve outlined a few methods that might help you develop the right name for your group”.How to Name Your Inbound... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Management Strategy in 30 Minutes a Day”.Peter Trapasso says, “Social media management strategy in 30 minutes a day is possible. Using the steps in this handy infographic you can get things done fast. As long as you are disciplined, this social media managemnt plan is feasible. Companies seem to be making social part of all marketers jobs instead of hiring a dedicated social media manager. This is particularly true of small business and sole proprieterships.Marketers struggle to manage their companies... [...]

The latest post on ‘Mashable’ is titled “Twitter Co-Founder Dorsey Offers List of Dos and Don’ts for Success”.Adario Strange says, “As the co-founder of Twitter and Square, two of the most high profile tech companies in Silicon Valley, Jack Dorsey can claim at least some sage wisdom in the way of building successful companies.That’s why a recent meeting in which the tech innovator delivered a few choice pieces of advice has drawn the attention of would-be tech moguls, as well as those with vested interests in his companies“.Twitter Co-Founder Dorsey Offers... [...]

The latest article on ‘MarketingProfs’ is titled “Internet Ad Revenues Set Record in 1H13”.Ayaz Nanji says, “Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).That’s an 18% increase over last year’s first-half ad revenues of $17 billion.Maintaining an upward trend, 2Q13 internet ad revenues also increased—18% year over year—reaching $10.3 billion, up from $8.7 billion in 2Q12″. Internet Ad Revenues Set Record in 1H13... [...]

The latest article on  ‘Marketing Land’ is titled “How To Use Site Search To Get Keyword Insights In A (Not Provided) World”.Carrie Hill says, “Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative ways to see information at a keyword level.I’ve shared previously how using a “Not Provided Filter” can give you insights into landing... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Predicting How Well A Launch Or Kickstarter Campaign Will Do, Investing In Facebook Stock Through eToro, And Tales From The Dot Com Boom By Yaro Starak2 Comments”.Yaro Starak says, “Welcome to this week’s episode of what so far is called the Walter and Yaro podcast show (we still need a name, let us know your suggestions in feedback comments please!).In our thirty minutes or so chat this week Walter and I talk about…Predicting how well a product launch or kickstarter campaign”. Predicting How Well A Launch Or Kickstarter... [...]

The latest article on Business Insider is titled “AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition”.Richard Feloni says, “When AOL completed the acquisition of video advertising platform Adap.tv on Sep. 6 after buying it for $405 million the month before, it gained thousands of online publishers to compete with video advertising giant Google. That same month, comScore revealed today, AOL served 3.72 billion video ads to reach half of the U.S.’s online viewers, beating out Google’s 3.24 billion ads.This is the latest victory... [...]

The latest article on ‘Business 2 Community’ is titled “What You Need To Know About Facebook’s New Algorithm”.Anita Loomba says, “If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people.In the past, your post reach was determined by an algorithm called EdgeRank (which marketers were finally starting to wrap their head around). Not unusual for Facebook, they’ve made some interesting changes... [...]

The latest post on ‘Mashable’ is titled “How Deep Links Could Revolutionize Mobile Advertising”.Todd Wasserman says, “One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.For instance, when LinkedIn sends you an email about a new connection, the accompanying link sends you to LinkedIn’s homepage rather than its app. If you’re a retailer advertising on mobile, those who click through will either go to your homepage or to the front door of your app, rather than to a page where they can buy a product“. How... [...]

The latest ‘Econsultancy’ blog post is titled “Has Hummingbird changed SEO forever?”.David Towers says, “When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier.Amit Singhal, Head of Google’s ranking team, talked about Hummingbird being the first time a completely new algorithm had been implemented since 2001 and that it impacted 90% of search queries”. Has Hummingbird changed SEO forever? ‘Econsultancy’... [...]