Ahrefs’ Joshua Hardwick has published a comprehensive guide entitled ‘How to Get to the Top of Google’s Search Results’. Read this guide to discover some useful strategies to rank higher in Google search results.Hardwick says, “If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords.For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic,... [...]

MOZ has published the new episode of Whiteboard Friday video ‘Using the Flowchart Method for Diagnosing Ranking Drops’ featuring Kameron Jenkins.In this video Jenkins talks about the Flowchart method for analyzing drop in your Google rankings.The MOZ team says, “Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular... [...]

Google continues to update its search engine algorithm for providing better search experience to its users. The recurring changes bring variation in how the search engine would rank your content.SEO by the Sea’s Bill Slawski has published an article titled ‘How Google Might Rank Image Search Results’.Slawski says, “As I was going through a new patent application from Google on ranking image search results, I decided that it was worth including what I used to look at when trying to rank images.Images can rank highly in image search, and they can also help pages that they... [...]

The quality of your content is of utmost importance when it comes to achieving higher SEO rankings. By conducting in-depth research, you can make your content more useful for your audience – which is also liked by Google.iPULLRANK contributor Jordan Leschinsky has published an article highlighting the impact of fresh content on your Google rankings.Leschinsky says, “Like any of Google’s ranking factors, we’re never going to be completely sure how they work. And this is intentional – Google doesn’t want you to cheat in order to rank. But according to patents filed by Google,... [...]

Jaan Kanellis has published ‘The Ultimate Guide to Google Analytics in 2020’ to help you efficiently use Google Analytics and improve your business performance.This guide covers the  following:What is Google Analytics?Should you use Google Analytics?How to Set Up Google AnalyticsHow to Use Google AnalyticsGoogle Analytics Reports.The Ultimate Guide to Google Analytics in 2020Jaan Kanellis’ Blog  [...]

Bill Ready, President, Commerce at Google has announced that Buy on Google is now open and commission-free. With the availability of this feature, retailers will now be able to sell on Google.Here are the key highlights:Zero commission fees when customers buy your products on GoogleRetailers can use their third-party providers, starting with PayPal and ShopifyThey can import inventory with just a few clicks.Ready says, “Over the past few months, we’ve made significant changes to help businesses reach more consumers and help people find the best products, prices and places to buy... [...]

Google continues to improve its search engine algorithm with a view to provide better search experience to its users.Rank Ranger has published a new podcast episode ‘Are Google’s Core Updates Working?’ featuring Lily Ray of Path Interactive.Mordy Oberstein says, “This week, we’re going to get a little more practical. We talk a lot about creating an authoritative content profile in an overall sense, but today we’re going to walk through how to set up a specific piece of content to be authoritative.As SEOs, when we talk about E-A-T and creating authoritative content,... [...]

By achieving higher ranking in Google search, you can grow your chances to boost your business success. Rand Fishkin has shared three secrets to achieving higher ranking in Google search.Fishkin says, “Years ago, one might reasonably separate the elements of Google’s results into distinct entities: Google News, Books, Videos, Images, Local… But today it’s near-impossible. The list of elements Google might show for a given query are so vast and varied that at the macro-level there’s really only three kinds of search results that matter:1) Google-owned properties and answers (where... [...]

Rank Ranger has published a new episode of The In Search podcast ‘Chasing Google’s Algorithm & SERP Feature Trends’ featuring Dr. Pete Meyers of MOZ.Listen to this podcast and learn:Why analyzing Google’s algorithm updates are even more complex than many thinkWhy SERP feature trends play an important role in SEOHow to understand Google by looking at what’s changing on the SERP and in the algorithm .Listen to the podcast.The In Search SEO Podcast · In Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature ChangesRank Ranger [...]

Steve Ganem, Senior Product Manager, Google Analytics has announced the availability of new predictive capabilities in the Google Analytics platform.The new Google Analytics features will enable webmasters to analyze customer activity with predictive metrics and reach predictive audiences in Google Ads.Ganem says, “Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web... [...]