Jeffrey Kranz says, “We’d all love to show up first in Google for something. There’s likely at least one golden search term or keyword you’re striving for —and we’ve all heard plenty of different get-to-the-front-page-of-Google formulas. It can get a little dizzying keeping all the approaches straight. But it can be done. If you’re willing to invest some time, resources and brainpower, you can create the top content on any topic. To share exactly how, I made an infographic mapping out not one, but six foolproof, can’t-miss strategies that real-life people (including... [...]

Narain says, “Back in February 2013, something amazing happened to the world of marketing: A brand did something moderately clever, which resulted in a year of analysis and attention. I’m talking about Oreo’s live tweet during the Super Bowl blackout at the Super Dome that sparked a craze for what has now been crowned real-time marketing (RTM). Real-time marketing has come to mean different things to different parts of the marketing department. For some, it requires constant monitoring, war rooms, and an on-call team ready to map a message to an instantaneous opportunity. For others,... [...]

Simon Penson says, “Running an agency comes with many privileges, including a first-hand look at large amounts of data on how clients’ sites behave in search, and especially how that behavior changes day-to-day and month-to-month. While every niche is different and can have subtle nuances that frustrate even the most hardened SEOs or data analysts, there are undoubtedly trends that stick out every so often which are worthy of further investigation. In the past year, the Zazzle Media team has been monitoring one in particular, and today’s post is designed to shed some light... [...]

Rainmaker team says, “There is far more content available for consumption than time to consume it. That is not up for debate. But what is up for debate in this episode of The Lede is whether this idea of “content shock” is something to fear … or an opportunity. In this episode, the fourth in the Hero versus Villain series, hosts Jerod Morris and Demian Farnworth bring in Robert Bruce to discuss how much fear and loathing (if any) should be inspired by content shock”. Should We Fear Content Shock? (Or Could It Actually Be a Good Thing?) ‘Copyblogger’ Blog  [...]

Robert Rose says, “We’ve just finished our Intelligent Content Conference, our amazing Executive Forum, and our 100th client advisory engagement. It’s time for a little bit of reflection. The exponential growth of content marketing has revealed an interesting skills gap that is hindering the efforts of companies to transform content marketing from a promising set of experiments into an agile, scalable, strategic function in the business. As brands expand their use of content and rich media assets to deliver engaging experiences to their customers, they are using a whole new lexicon and... [...]

Lisa Calhoun says, “Content marketing crash—it’s that inevitable decline in engagement and conversion after you’ve gained huge ground. Even the best B2B content marketers can get mired in these muddy fields and question their effectiveness and leadership. The hustle to suppress our competitors’ content volleys with overbearing amounts of our own has been exciting. We have earned trophies in the form of engaged followers, increased conversion, and general awesomeness. Content has been good to us. But the easy victories are over. Most top content marketers are now facing... [...]

Rainmaker team says, “Content is everywhere — it’s happening in coffee shops, on phone calls, and in the workplace. But capturing and documenting these ideas is necessary so that the creator or owner of that content has the ability to capitalize on it. Without documentation, all is lost. Conversations without accurate documentation can lead to a Rashomon effect, where a conversation can have different meanings and takeaways”. Why Capturing Ideas Is Essential to Your Content Strategy and Organic Search ‘Copyblogger’ Blog  [...]

Barry Feldman says, “Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the right time to bring in another employee. Enter freelancers: With a team of contract workers, you can enjoy the flexibility that comes with hiring on an as-needed basis, while avoiding the overhead that accompanies permanent staff. Above all, you’ll get the talent and experience that fit your project. Freelancing is more popular than ever, so the talent pool is immense. This means you need to know how to find, hire, and... [...]

Derek Miller says, “Assume you’re doing content marketing for a plumbing client and you’re tasked 5 blog articles. I know what you’re thinking: Awesome opportunity! Not what you’re thinking? More than likely you’re thinking: “What the heck am I going to write about?” You probably aren’t an expert plumber, so a tutorial on bathtub spout diverters (had to look that up) is out of the question. So how do you create a compelling article? It starts with the idea!”. Inspiration Goldmine: Guide to Creating Effective Content Ideas Business.com  [...]

Robert McGuire says, “The world is full of snappy writers who can garner traffic, clicks, and “likes” that give a short-term lift to your promotion. But it’s getting noisy out there. Successfulcontent marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment. Aaron Agius recently shared journalistic practices content marketers should adapt, but I want to make a case for going straight to the source – making experienced reporters a part of your content marketing team – and discuss how to find... [...]