SEO forecasts help predict future trends in search engine optimization based on algorithm updates, user behavior, and technology shifts. These insights guide businesses in adapting their content and strategy to maintain visibility and ranking.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create an SEO Forecast’ featuring Tom Mansell.He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting and more specifically how you can do... [...]

Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu.She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]

Site migration challenges include potential SEO disruptions, such as losing search rankings or traffic due to changes in URL structure. It also requires careful planning to avoid broken links, content duplication, and technical errors that could affect user experience and site performance.Neil Patel has published the ‘Website Migration Checklist’.He says, “Website migrations are sometimes necessary when moving to a new CMS or programming framework, site redesign, or rebranding. Despite the potential increase in revenue, migrations are not without risk.A bad migration can result... [...]

Website migration is the process of making major changes to a website’s technology, structure, design, or location in order to have better online visibility.Semrush contributor Nikolai Boroda has published the ‘Semrush Website Migration Checklist’.She says, ”Migration implies serious changes. It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Some of the most common reasons to migrate a website include:Changing your site’s structure, navigation, or design: For when your old design needs... [...]

Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website.Semrush contributor Nikolai Boroda has published the Semrush website migration checklist.She says, “Migration implies serious changes. It’s a challenging process, and you need a really good reason to take it on (we think you have one since you’ve read this far). Some of the most common reasons to migrate a website include:Changing your site’s structure, navigation, or design: For when your old design needs a refresh. Or maybe... [...]

Perficient Inc. has published a new video ‘Why SEO Must Be an Essential Element of Your Site Migration’ featuring Eric Enge and Matt Ruud.The Perficient team says, “Site migration can be a daunting task for many SEOs, but it can also be done strategically. The site migration process can also offer an excellent opportunity to fix your website foundation.In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Matt Ruud share primary considerations from an SEO perspective that you need to have in site migration and opportunities you can... [...]

InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration.Download this guide to learn the following:How to avoid costly errorsHow to gain more traffic and conversionsHow to use keyword research to inform your website redesignHow to structure your migration workflowSEO best practices to sustain organic traffic, post-launchCommon obstacles to avoid.SEO for Website Redesign and MigrationInvestisDigital  [...]

seoClarity’s Tyson Braun has published a Guide to Successful Site Migration. This guide also includes a checklist to help you in your website migration process. Braun says, “We’ve assisted multiple clients in website migrations. We even developed a proprietary migration framework – SEMS (standing for Search Equity Migration Strategy). In this post, I’ll show you the steps we recommend for moving a site without losing rankings and traffic.Plus, we’ve created a website migration checklist to ensure you have a migration... [...]

Building a website is the start of your online marketing career. But it takes expertise so you need to either learn to do the work or hire someone to do it.The third alternative is to find software that will build your site for you. To a limited degree, WordPress, the free software platform, will do that. You will need to do some customization work to get a site that has the look and the content you want, but WordPress gives you a foundation to start with.Most web hosting companies will set up basic WordPress as a part of their hosting package.If that degree of automatic setup still isn’t... [...]

Website migration is a mammoth task as loss of important data can cost you a lost. Also it is a sensitive procedure as you don’t want to lose your visitors while your site moves from one server to the other. The MOZ team has shared a video titled ‘Redirects: One Way to Make or Break Your Site Migration’ featuring Kameron Jenkins to guide webmasters how they can use redirects while migrating their sites. The MOZ team says, “Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes... [...]