‘Is Pinterest using ‘how-to Pins’ to exploit third-party content for SEO benefit?’ – Econsultancy
Patricio Robles says, “Facebook, Twitter, Instagram and Snapchat may hog the social media spotlight, but quietly Pinterest has become a potent social media marketing channel and, for some brands, one of the most productive.
Like most social platforms, Pinterest has sought to woo businesses with offerings that help them engage more meaningfully with users. These include Cinematic and Buyable Pins.
But Pinterest’s latest offering, how-to Pins, highlights the fact that social platforms are increasingly gaining more than they’re giving, particularly when it comes to SEO.
How-to Pins, which were announced on Tuesday, allow users to interact with instructional content in a more efficient way”.
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