‘Pinterest’s buyable pins help lure new sales and customers’ – Internet Retailer
Zak Stambor says, “Buyable pins, which let consumers buy products directly within a pin, are only available within iOS and Android mobile apps. But they’ll soon be available on the web, Pinterest says.
Pinterest’s buyable pins are helping consumers discover new brands, leading to incremental sales for some online retailers. Merchants getting a bump are using the social network’s pins that let consumers buy products directly within a pin while in the Pinterest mobile app.
For example, more than 90% of the purchases made from buyable pins from multichannel retailer Gardeners Supply Co. are from customers new to the brand, says Max Harris, vice president of e-commerce. At 9-month-old online-only artisan products retailer FlyAway BlueJay, nearly all the customers who have used buyable pins are new, says Holly Feld, the brand’s owner”.
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