‘A Beginner’s Guide to LinkedIn Showcase Pages’ – HubSpot
The latest article on HubSpot blog is titled “A Beginner’s Guide to LinkedIn Showcase Pages”.
Sasha Laferte says, “Having more than one buyer persona is a balancing act. If they’re very different, you may feel like you’re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you’re really lost.
Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. Let’s take Gap as an example — they’ve got a page for Old Navy, Banana Republic, Gap, and Gap Inc. But those pages aren’t all connected or centralized around Gap Inc. Showcase Pages, however, fix this problem“.
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