In August 2022, Meta announced new opportunities for targeting business customers across Facebook, Instagram, and WhatsApp.Social Media Examiner contributor Anna Sonnenberg has published the ‘B2B Facebook and Instagram Ad Guide’.She says, “The new B2B targeting options also align with Meta’s ongoing push to simplify audience segments. In addition, they complement the platform’s aim to automate campaign setup because they work with the new Meta Advantage Detailed Targeting tool.4 Ways to Target B2B Customer Segments With Facebook or Instagram AdsAs of August 2022, Meta’s... [...]
Archive for the 'Facebook marketing' Category
Social Media Examiner has published a new podcast episode ‘Facebook Advertising Updates: Advantage+, New Targeting, and More’.Watch this video to explore Facebook ads changes with Social Media Examiner featuring Jerry Potter with Allie Bloyd.Social Media Examiner [...]
To make the most of your online and social media marketing efforts, you must craft content that appeals to everyone.Social Media Examiner has published a new video ‘How to Rethink Facebook and Instagram Ad Strategy’.The SME says, “Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? Discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results.”Social Media Examiner [...]
While doing social media marketing, you need to keep your followers’ preferences in mind. By creating and publishing the content they prefer, you can achieve better marketing results.Social Media Examiner has published a new video ‘Avoid These Facebook Group Posts That Kill Engagement’ featuring Dana Malstaff.The SME team says, “Is your Facebook Group engagement falling? Could what you’re posting actually be hurting rather than helping?In this video, Facebook marketing expert Dana Malstaff breaks down the biggest mistakes group admins make, why they stifle engagement,... [...]
The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike.Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT.The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out:Why the Mayors Diamond Collection... [...]
Social Media Examiner has published a new podcast episode ‘3 Facebook and Instagram Marketing Strategies That Convert‘ sharing some useful marketing strategies to achieve better results from Instagram and Facebook.The SME team says, “Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other businesses? To discover three ad strategies proven to convert on Facebook and Instagram, I interview Allie Bloyd.”Social Media Examiner [...]
Facebook can be a lead magnet with proper planning and effort. By creating and joining Facebook Groups related to your niche, you can grow your sales exponentially.Social Media Examiner has published a new video ‘Facebook Group Moderation Tools for Better Conversations’ sharing some useful tips.The SME team says, “Tired of people derailing the conversation in your Facebook group? Want an easy way to stop people from sharing off-topic, spammy, or self-promotional posts – without having to babysit every post 24/7?In this video, Facebook marketing expert Dana Malstaff shows... [...]
Conversion is the goal of any marketing campaign. With the right tools and strategies, you can boost your conversion rate.Social Media Examiner has published a new video ‘3 Facebook and Instagram Marketing Strategies That Convert’ highlighting three useful strategies.In this video, you’ll discover three ad strategies proven to convert on Facebook and Instagram.Social Media Examiner [...]
The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike.Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT.The Adweek team says, “Learn how high-quality interactive creative in the right context can lead to significant increases in attention, engagement and purchase intent from leaders at Mayors and Mobkoi. You’ll find out:Why the Mayors Diamond Collection... [...]
Social Media Examiner has published a new video ‘3 Secrets to Increased Facebook Group Engagement’ featuring useful tips to improve your Facebook Group engagement.The SME team says, “Do you want to get more engagement inside your Facebook Group? Wondering if there are easier ways to do it without having to wear all the hats?In this video, community expert Dana Malstaff explains the three key secrets to growing a sustainable Facebook Group almost hands-free.You’ll discover how to leverage your most active members to encourage continued engagement and stimulate new members... [...]