Ginny Marvin says, “App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising.

Spend is being catapulted by rising budgets and more competition. Kenshoo says it is now tracking twice as many mobile app titles compared to a year ago.

While click-through rates have fallen 15 percent year-over-year, click-to-install rates increased by 32 percent, and the cost per install (CPI) fell by 12 percent from Q2 2014“.

App Ad Spend On Facebook Up Nearly 300 Percent In Q2

Marketing Land

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