Facebook has more than two billion users and Facebook Live is getting the clear advantage of this. This platform helps businesses connect with their customers and enhance their business.

Entrepreneur contributor Kim Walsh Phillips has published an article to help marketers improve their marketing using Facebook Live.

On using Facebook Live to attract more customers, Kim says, “Pick a topic your prospects are interested in. Here are a few places you might find inspiration in what you and your company are already doing:

  • Do you have an upcoming webinar or seminar? If so, break apart the content you will share there into different tips you can give over a series of Facebook Lives and in each one, link back to your upcoming event for the viewer to register. About 15 percent of those who opt-in for our top funnel, 3daysto10k.com, which shares how to get 10,000 fans in 72 hours, come from our Facebook Lives. This translates into tens of thousands of dollars in profitable sales.
  • Are there questions prospects always ask you? Start a series of Frequently Asked Questions simply answering the things you get asked most often. One of our Doctor’s office clients did this with questions on insurance and what’s covered and what isn’t. The video received hundreds of comments and interactions and resulted in new patients”.

Multiply Your Marketing Using Facebook Live


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