‘Business 2 Community’ is hosting a webinar on Wednesday, April 3 at 2.00 pm ET. The topic of the webinar is “Boost Sales by Starting and Developing Your Business Blog”.The ‘Business 2 Community’ team says, “Are you still trying to figure out how to incorporate a blog into your company’s activities? The concept of blogging has been around for more than two decades; however, it’s still a new concept for those who are trying it for the first time. Some businesses are still trying to figure out why blogs are meaningful at all.This webcast will teach you how to develop... [...]

The latest article on ‘Business 2 Community’ is titled “5 Proven Tips for Crafting Relevant Content That Attracts, Convinces, and Converts Prospects”.Abass Toriola says, “For some time now, online marketers have been hailing content marketing, describing it as the next big thing in online marketing. And truly, many businesses and brands are generating more leads and sales using this strategy.However, content marketing has certain rules that you must follow if you really want to achieve your desired goals. The most important of these rules is: Offer content that is unique... [...]

The latest article on  ‘Marketing Land’ is titled “Google Opens Universal Analytics To All Users”.Matt McGee says, “Google’s Universal Analytics product is now available to all.Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking.Google’s blog post offers some specifics on how to add Universal Analytics to your account”. Google Opens Universal Analytics To All... [...]

The latest article on Business Insider is titled “Why Sharing Is The Best Way To Measure A Web Site’s Value”.BI team says, “When advertisers decide where to run campaigns, they may look at web sites that fit a certain demographic or psychographic — 33-year-old men who root for the Knicks or tween girls who love One Direction, for example.But demographics alone don’t accurately convey a web site’s value. The more important question is how much do a site’s readers share its content with their friends and social networks?”. Why Sharing Is The... [...]

The latest post on ‘ReadWrite’ is titled “Microsoft: We Give Your Info To The Cops 82% Of The Time”.Brian Proffitt says, “For the first time, Microsoft has released information on its level of cooperation with law enforcement requests for information about users of its online services. And, as the company oh-so-delicately puts it, “18% of law enforcement requests to Microsoft resulted in the disclosure of no customer data.”Which, of course, means that Microsoft did hand out customer data 82% of the time. Feeling relieved yet?According to information released... [...]

IBM is hosting a webinar on Wednesday, March 27 at 1.00 pm EST. The topic of the webinar is “Turning Routine Touchpoints into Marketing Opportunities”.Webinar DetailsOrganizer:  IBMSpeakers: Michelle Miller, Director Enterprise, NICE Systems, Clint Oram, CTO and Co-founder, SugarCRM and Tadd Wilson, Principal Consultant, Toshiba Global Commerce SolutionsTopic: Turning Routine Touchpoints into Marketing OpportunitiesDay/Date: Wednesday, March 27Time: 1.00 pm EST – Time Zone ConverterRegister for webinar details.‘Turning Routine Touchpoints into Marketing Opportunities’... [...]

The latest article on HubSpot blog is titled “How to Search an Entire Website in Google With Site:Search [Quick Tip]”.Corey Eridon says, “Google’s pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn’t really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. This allows you to search just one domain — not the entire internet — for a particular search term”. How to Search an... [...]

The latest article on ‘Business 2 Community’ is titled “4 Things You Should Stop Asking Your Social Media Manager”.Connie Chan Wang says, “I have lunch regularly with a small group of awesome social media managers in Silicon Valley. It’s my unofficial support group, much needed in our profession. The hot topic at our last meeting? “Stuff” people ask social media managers. Here are a few of my favorites.“Can you create some viral content?”I hear this one the most. My response? Nobody can predict virality, not even the experts. Sure, social media managers can create... [...]

The latest article on  ‘Marketing Land’ is titled “Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons”.Matt McGee says, “Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and IE.How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it’s unclear if the websites that a user visits are aware that Yahoo is showing affiliate coupons when the page loads”.... [...]

The latest article on HubSpot blog is titled “How Opting People OUT Can Actually Improve Your Email Marketing”.Juliette Kopecky says, “The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign.What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings”. How Opting People OUT Can Actually Improve Your Email Marketing HubSpot [...]