The latest post on ‘Mashable’ is titled “A Facebook Fan Is Worth $174, Researcher Says”.Todd Wasserman says, “A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a social media marketing firm.Syncapse worked with research firm Hotspex on a survey based on data collected from more than 2,000 U.S. panelists in late January and early February. The study compared Facebook fans and non-fans based and their corresponding product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity to arrive at the... [...]

The latest article on Business Insider is titled “Google Is Offloading Its Most Disliked Advertisers Onto Yahoo”.Jim Edwards says, “A policy change at Google and a new search deal signed by Yahoo! show that the former has offloaded one of its least-liked advertising clients onto the latter.In December, Yahoo signed AVG Technologies as a new search client. AVG offers antivirus software that comes bundled with a “secure search” web browsing product”. Google Is Offloading Its Most Disliked Advertisers Onto Yahoo Business Insider [...]

The latest article on ‘Business 2 Community’ is titled “10 Awesome Examples of Ecommerce Sites Using Responsive Web Design”.Jacey Gulden says, “I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. However, this is simply not true. Every type of website can benefit from using a responsive web design to allow web visitors to access the same... [...]

The latest article on  ‘Marketing Land’ is titled “The Crazy Way The IAB Defines Internet Ad Revenues”.Danny Sullivan says, “The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions.There’s no doubt in my mind that Internet ad spend continues to see phenomenal growth. But, how much is... [...]

The latest post on ‘Mashable’ is titled “Users Stay Longer on Tumblr Than Facebook, Says David Karp”.Lauren Indvik says, “Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed on stage at a paidContent conference in New York City Wednesday. That’s about a minute-and-a-half longer than the average Facebook visit, and a few minutes longer than the average Twitter visit, he said.“Does Mark [Zuckerberg] know that?” Karp’s interviewer, GigaOM senior writer Mathew Ingram, asked”. Users Stay Longer... [...]

Ty Cohen is hosting a webinar on Wednesday, April 17 at 12.00 noon PT. The topic of the webinar is “How ONE Kindle Book Generated $30,586.25 In Under 7 Days”.Webinar DetailsOrganizer:  Ty CohenTopic: How ONE Kindle Book Generated $30,586.25 In Under 7 DaysDay/Date: Wednesday, April 17Time: 2.00 pm CDT – Time Zone ConverterRegister for webinar details.‘How ONE Kindle Book Generated $30,586.25 In Under 7 Days’ Webinar [...]

Adam Urbanski is hosting a webinar on Thursday, April 25 at 9.00 am PT. The topic of the webinar is “How to Build Your Own Client Attraction System”.Webinar DetailsOrganizer:  Adam UrbanskiTopic: How to Build Your Own Client Attraction SystemDay/Date: Thursday, April 25Time: 9.00 am PT – Time Zone ConverterRegister for webinar details.‘How to Build Your Own Client Attraction System’ Webinar [...]

Jason Fladlien is hosting a webinar on Wednesday, April 17 at 12.00 noon PT. The topic of the webinar is “How YOU Can Profit From Webinars”.Webinar DetailsOrganizer:  Jason FladlienTopic: How YOU Can Profit From WebinarsDay/Date: Wednesday, April 17Time: 12.00 noon PT – Time Zone ConverterRegister for webinar details.‘How YOU Can Profit From Webinars’ Webinar [...]

The latest article on  ‘Marketing Land’ is titled “Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time”.Ginny Marvin says, “With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues in 2012, with Q4 revenues topping $10 billion for the first time.Coming in at $10.31 billion, Q4 ad revenues... [...]

The latest article on HubSpot blog is titled “How to Modernize an Old-School Event Marketing Strategy”.Rachel Sprung says, “Trades shows and events. A marketer’s best friend? Or too old-school?I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard”. How to Modernize an Old-School Event Marketing Strategy HubSpot [...]