The latest post on ‘ReadWrite’ is titled “The Cloud Is Officially Boring. Finally”.Matt Assay says, “It’s official: the cloud is boring. While some of you already felt like cloud was BOA (boring on arrival), the reality is that it’s been causing all sorts of headaches within the enterprise. Until now.As Forrester analyst James Staten suggests, new product announcements from both OpenStack and Microsoft Azure got a muted yawn this past week, which is a Very Good Thing, as he explains:“[H]o-hum releases like these are signs of maturity that signal to enterprises... [...]
Archive for the 'Social Media Marketing' Category
The latest article on HubSpot blog is titled “4 Clever PPC Opportunities Ecommerce Marketers Won’t Want to Miss”.Chris Darabi says, “If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true forecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of the low-hanging fruit — the kind of stuff that’s easy to implement and delivers fast results”. [...]
The latest post on ‘Mashable’ is titled “Google Now Has $50 Billion in Cash for Acquisitions and Investments”.Seth Fiegerman says, “Next time you wonder how Google can afford to buy dozens of startups every year, consider just how much money it has on hand.The search giant’s cash pile grew to just more than $50 billion in the March quarter, up from $48.1 billion at the end of 2012, the company revealed in its first quarter earnings report on Thursday. That’s still less than half as much cash as Apple has, but it will likely serve as a powerful resource for Google... [...]
The latest article on ‘Business 2 Community’ is titled “5 Quick Tips to Improve your Adwords Landing Page”.Juan Pablo Castro says, “Search Engine Optimization (or simply SEO) is crucial for your business on the web. Without good SEO practices and rankings, no one will find you when searching for your product or service. You don’t need a marketing degree in order to understand the techniques you should be using in order to make your ranking the absolute best it can be. You do, however, need to do a little bit of research so that you can tackle the basics head-on”.... [...]
The latest post on ‘Mashable’ is titled “Microsoft Announces Q3 Revenue of $20.49 Billion, CFO Departure”.Emily Price says, “Despite reports that Windows 8 has been torpedoing PC sales, Microsoft’s third quarter wasn’t too bad. The company’s revenues of $20.49 billion were just under what analysts were expecting and its earnings per share of $0.72 beat expectations.“The bold bets we made on cloud services are paying off as people increasingly choose Microsoft services including Office 365, Windows Azure, Xbox LIVE, and Skype,” said Steve Ballmer, chief... [...]
The latest post on ‘Mashable’ is titled “How to Make Awesome GIF”.Christine Erickson says, “We’ve all been there: searched for the perfect animated response to a Gchat conversation, only to realize that GIF you had in mind is now MIA. What gives, Tumblr?Perhaps it’s time you step up your game and start making your own GIFs. Creating your own animation is not hard and actually kind of fun.OK, so now what?”. [...]
The latest article on HubSpot blog is titled “Why I’ve Left the Media Business”.Dan Lyons says, “Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor atNewsweek, and before that I was a technology columnist at Forbes. I’ve spent my entire career in the media business, and now I’ve bailed out.In the end it was a pretty simple decision. I came to the realization that advertising is dying, and therefore any business that depends on advertising... [...]
The latest post on ‘Mashable’ is titled “How to Become Internet Famous for $68”.The Quartz team says, “Santiago Swallow may be one of the most famous people no one has heard of.His eyes fume from his Twitter profile: he is Hollywood-handsome with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” checkmark. Beneath it are numbers to make many in the online world jealous: Santiago Swallow has tens of thousands of followers. The tweets Swallow sends them are cryptic... [...]
The latest article on Business Insider is titled “Advertisers Can Now Read All Your Tweets And Target You Based On Them”.Jim Edwards says, “Twitter users are used to seeing “Promoted Tweets” and “Promoted Trends” popping up on their dashboards.But they might be surprised in the coming months as those promoted tweets will now show up in response to whatever you’ve just tweeted, courtesy of Twitter’s new “keyword targeting in timelines” product.Put simply, advertisers can buy ads against any words or phrases they like, and whenever... [...]
The latest article on ‘Business 2 Community’ is titled “13 Basic Rules of Social Media Marketing”.ZOG Digital team says, “Social media marketing is the fastest growing area of influence in the digital world. It encompasses social media campaigns, strategy and optimization, and increases brand visibility, engagement and conversions. 83% of marketers say that social media is important to their business. That number continues to elevate as Internet capabilities advance, necessitating a brand social presence.At ZOG Digital, we have quite a lot of experience in digital marketing (In... [...]