Optimizing social media image sizes ensures your visuals appear crisp and correctly formatted across platforms. Each platform has specific size requirements, so using the right dimensions boosts engagement and maintains brand consistency.HubSpot contributor Stephanie Trovato has published an article featuring social media image sizes (2025 update) for every platform.She says, “Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize that each platform plays by its own rules — and they change often. I spent way too much time... [...]
Archive for the 'Social Media Marketing' Category
Facebook Pixel is a powerful analytics tool that tracks user interactions on your website, helping optimize ad performance and retarget audiences. It enables data-driven marketing by measuring conversions and understanding customer behavior across devices.The latest ‘HubSpot Marketing’ video is titled ‘Increase Revenue By Setting Up Facebook Pixel the RIGHT Way’.It covers the following:Why you’re burning money without trackingWhat is Meta Pixel?Setup steps (Business Manager + Website prep)How To Create & Install Facebook PixelConfiguring events... [...]
Using social media as a customer service tool allows businesses to respond quickly to queries, complaints, and feedback in real time. It enhances customer satisfaction, builds trust, and publicly showcases brand responsiveness.Search Engine Journal has published a new guide, ‘Social Media As A Customer Service Tool: Trends And Best Practices’.Chelsea Alves says, “In this post, we’ll explore how social media can be used as a strategic lever for building lasting customer relationships and how your business can implement social-first strategies that elevate both service and reputation.The... [...]
Maximizing Instagram growth in 2025 requires a strategic mix of consistent branding, authentic engagement, and data-driven content. Leveraging Reels, influencer collaborations, and interactive features like polls and Q&As boosts visibility and follower retention.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Maximize Your Instagram Growth: Getting More of The Right Followers’.The SME team says, “Struggling to grow your Instagram following with... [...]
Advanced LinkedIn networking involves strategic engagement through personalized outreach, content sharing, and leveraging mutual connections to build meaningful professional relationships. It focuses on quality interactions that drive career growth and business opportunities.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Advanced LinkedIn Networking: How to Connect and Convert’ featuring Michaela Alexis.This episode covers the following:Why Networking... [...]
Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive.Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci.This episode covers the following:Why Video Experience Matters What is Video... [...]
The future of social media research lies in harnessing AI and big data to analyze user behavior, trends, and digital influence with greater accuracy. It will increasingly explore ethical implications, algorithmic transparency, and the societal impact of virtual interactions.HubSpot contributor Cassie Wilson Clark has published an article on the future of social media research.She says, “Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media:Consumers will shop directly on social media apps.Consumers will search for information... [...]
Digital Marketing Institute has published a new ebook ‘The Marketer’s Guide to Online Writing’.Joe Williams says, “This ebook will give you a comprehensive view of online content and provide some great tips and tricks on how to create content that attracts, influences and converts. We will cover:Why online writing is differentPlanning and structuring contentWriting contentWriting social media postsEditing contentFormatting contentCreating a style guideThe role of AI”.The Marketer’s Guide to Online WritingDigital Marketing Institute [...]
Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening.She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews?That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction.A carefully-constructed social listening strategy can help boost... [...]
Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’.Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape.Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements.Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion... [...]