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Saturday, November 27, 2021

Archive for the 'Search Engine Optimization' Category

Host Location and SEO Performance: Questions Answered

The search engine optimization performance depends on several elements like content, website design, keyword selections, site speed and more. It is also important to know whether your host location makes any difference to your SEO. Search Engine Journal‘s Shelly Fagin has answered your questions on it. Fagin says, “There are two aspects to consider about the location your hosting company uses to host your website as it relates to your organic rankings. Site Speed The first aspect is the effect it has on your site speed. The closer a site visitor is to the datacenter... [...]

SEO Attribution and Reputation Management [Video]

According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright. Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important... [...]

Here’s a List of 15 Essential SEO Terms

In-depth knowledge of the SEO process can help you to handle the task of managing your website’s search engine presence and rankings. Or at least you could know what your SEO agency is doing for you. Koozai contributor Kelly-Anne Crean has published a list of 16 essential SEO terms. Crean says, “Do you sometimes get confused with SEO terms and what they mean? We have put together a handy glossary of the SEO terms you should know, and we explain exactly what these terms mean. Hope you find this glossary useful. 301 redirect – this is a permanent redirect from one... [...]

Understanding Myths, Pitfalls and Realities of SEO

An effective search engine optimization strategy helps you to optimize for search engine result pages and improve your website traffic. By understanding different aspects of SEO you can grow your business quickly. Searchmetrics contributor Douglas Bell has shared a guide to help you understand myths, pitfalls and realities of search engine optimization. Bell says, “The myths and pitfalls of SEO often deter marketing leadership from prioritizing SEO. But when applied correctly SEO can be the most vital tool in your marketing mix. Here are some common myths, pitfalls and realities... [...]

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority [Video]

Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are... [...]

Improving SEO with Log File Analysis

Log files are automatically created by a server. These file consist of various activities performed on your website. You can learn about the page requests you have received with the log files. Hallam’s Elliot Haines has shared an article highlighting the ways you can use log files for better SEO. Haines says, “For SEO purposes, we are concerned with a web server log which contains a history of page requests for a website, from both humans and robots. This is also sometimes referred to as an access log, and the raw data looks something like this: Yes, the data looks a... [...]

Can SEO & PPC Coexist? [Podcast]

Search engine optimization and pay-per-click marketing are two most popular methods of acquiring Internet traffic. What if we combine both the strategies? Rank Ranger’s Mordy Oberstein has published a new podcast episode ‘Can SEO & PPC Coexist?’ featuring Navah Hopkins. Oberstein says, ” The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC: Dispelling the myths about SEO and PPC as marketing opponentsHow to create a unified approach to SEO and PPCHow SEO and PPC work together uniquely in specific verticals Plus,... [...]

Strategies to Use Headings for Better SEO

There are several elements that play important role in helping you to achieve better search rankings. Your web page heading is one such element that tells the search engine about your page. Search Engine Journal contributor Roger Montti has shared some useful tips on using headings for improved SEO based on insights shared by Google’s John Mueller. Montti says, “Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them. How to Use Heading Elements? On... [...]

Top SEO best practices for content marketers in 2020 [Podcast]

An effective search engine optimization strategy helps you to get more website traffic and improve the conversion rate. You can also accelerate your content marketing with SEO. Impact contributor Liz Moorehead has published a podcast episode ‘Top SEO best practices for content marketers in 2020’ to help you improve your content marketig. Moorehead says, “There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this... [...]

Forbes Shares Three Ways to Deal with Zero-Click Searches on Google

Zero-click searches are search engine result pages that Google displays at the top of its search results. It answer to a user’s query. These results satisfy the user’s intent without having to actually click on any search result links. Forbes contributor Kevin Indig has shared three ways to help you deal with zero-click searches. Indig says, “For roughly 20 years, companies got good free and paid traffic on Google. Entire businesses and industries were built on a platform that’s now created challenges for sustained success. From Search To Answer Engine The pivot away... [...]