Yoast’s Linguistic Approach to Creating High Ranking Content
Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks.
Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us.
Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we might not only want to express we’re cold, but we could mean it as a request to close the window. To study all of these aspects, we distinguish different levels of language in the field of linguistics.
Linguistic levels of language
The most basic level is the level of sounds and letters, which we call phonology (when it comes to speech) and graphology (when we talk about writing). Then, there’s the morphological level, which studies how these sounds and letters together make words and different word forms. For example, the word “house” can be combined with “tree” to make “treehouse” and with “dog” to make “doghouse,” but we can’t really combine it with”.
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