Backlinko has published ‘The Ultimate SEO Tutorial’. It teaches you how to find untapped keywords, optimize your content for Google, and effectively promote it.Brian Dean says, “I had to kick this SEO tutorial off with keyword research.That’s because keywords determine EVERYTHING you do in SEO.And in this first step I’m going to show you how to create a list of awesome keywords for your business.Find “Question Keywords” to Generate Lots of Solid Keyword IdeasYour first step is to come up with LOTS of keyword ideas.Then, in the next step I’ll show you how to choose... [...]

SEO in 2025 focuses on user intent, content quality, and visibility across AI-powered search and answer engines, not just traditional rankings. Success depends on semantic SEO, EEAT, structured data, and optimizing for human and AI audiences alike.Yoast contributor Ahad Qureshi has published an article featuring the the 2025 SEO wrap-up.He says, “SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal... [...]

iloveseo.com Vice President Steve Guberman has published ‘Enhancing Your SEO Skills: A Comprehensive Guide To Acquiring Experience’.He says, “Welcome to our comprehensive guide on enhancing your SEO skills! In this article, we will take you through a journey of acquiring valuable experience in search engine optimization.At its core, SEO is about improving website visibility and increasing organic traffic. But how can you become an expert in this ever-evolving field? We provide practical strategies and insights to help you acquire the necessary skills.Through personal projects,... [...]

The state of SEO in 2026 is defined by AI-driven search, voice queries, and user intent shaping ranking strategies. Success depends on adaptive content, technical precision, and authority in an increasingly conversational search landscape.Search Engine Journal has published a new guide, ‘The State Of SEO 2026 – How to Survive’.The SEJ team says, “Inside The State Of SEO 2026, You’ll Learn How To:Understand how AI’s role in SEO is reshaping org structures and collaboration.How to navigate the road between proven SEO and revolutionary AI disruption.Understand how... [...]

SEO focuses on optimizing content to rank higher in traditional search engine results, while GEO (Generative Engine Optimization) targets visibility within AI-generated answers and summaries. Together, they ensure brands remain discoverable across both search listings and AI-driven discovery platforms.Digital Marketing Depot is hosting a webinar, ‘From SEO to GEO: What the Shift Means For Your Site and Your Brand on Thursday, December 4, 2025, at 1.00 pm EDT.The DMD team says, “The shift from SEO to GEO is real, and it’s... [...]

Google Web Guide is an AI-driven enhancement to Google Search that organizes web results into thematic sections, making it easier for users to explore complex topics. It improves discovery by grouping high-quality, contextually related content rather than showing a simple list of links.MOZ has published ‘A Guide to Web Guide: Our Hybrid Search Future’.Dr. Peter J. Meyers says, “To read the industry news, you’d think that Google search was hurtling toward an all-AI future, but the reality is that most search (even AI Mode) is a hybrid of AI/LLMs — specifically,... [...]

Digital Marketing Depot has published a new infographic, ‘Beyond Traditional Search: Exploring Alternative Platforms’.The DMD says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve their ad strategies—because if your ads aren’t showing up where users are searching now, you’re missing high-intent moments that drive real results.Meet Your Audience Where They AreExplore how forward-thinking advertisers... [...]

SEO focuses on optimizing content and websites to improve visibility and rankings on traditional search engines through keywords, structure, and performance. SEO for AI extends this approach by optimizing content for AI-driven search and answer engines, emphasizing context, clarity, structured data, and authoritative signals.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Thoughts on SEO & SEO for AI, part 1’.The GSC team says, “In this episode, John Mueller and... [...]

A product mindset in SEO treats content, pages, and user journeys as evolving products, continuously optimized based on user intent, behavior, and feedback rather than one-time rankings. This approach aligns SEO with long-term value creation, improving usability, relevance, and sustainable organic growth.MOZ has published the latest episode of the Whiteboard Friday video ‘Level Up Your SEO Strategy with a Product Mindset’ featuring Gus Pelogia.The MOZ team says, “Frustrated by technical SEO tickets that never get fixed? In this episode... [...]

Regularly evaluating your SEO tools ensures they align with evolving search engine algorithms and your current business goals. It helps you identify gaps, improve performance, and invest only in tools that truly deliver measurable results.Search Engine Land contributor Maria Georgieva has published an article featuring useful strategies to evaluate SEO tools in 2026.She says, “Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value.Evaluating SEO tools has never been more complicated.Costs... [...]