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Tuesday, August 16, 2022

Archive for the 'Landing page Tips' Category

‘Completely Preventable Ways You’re Sabotaging Landing Page Conversions’ – HubSpot

The latest article on HubSpot blog is titled “Completely Preventable Ways You’re Sabotaging Landing Page Conversions”. Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, theconventional wisdom around conversion rate optimization, aren’t enough? We recently took a deep dive... [...]

’10 Common Landing Page Myths: Busted’ – HubSpot

The latest article on HubSpot blog is titled “10 Common Landing Page Myths: Busted”. Ginny Soskey says, “I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not. In previous... [...]

‘8 Brilliant Landing Page Examples You Need to See’ – HubSpot

The latest article on HubSpot blog is titled “8 Brilliant Landing Page Examples You Need to See”. Ginny Soskey says, “Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether... [...]

‘Five Ways To Make Money Online on a Small Budget’ by John Chow

John Chow’s latest blog post is titled “Five Ways To Make Money Online on a Small Budget”. Chow says, “When it comes to making money, some believe you have to spend money to make money…right? Let’s take a look at a few ways to make your small budget count, every single month. First idea: Free stuff! Using ad extensions allows you to have site links for all campaigns. Ad Extensions show depth on your site, they are simple and get a lot of traffic. Also, set additional negative from SQR reports”. Five Ways To Make Money Online on a Small Budget John Chow’s... [...]

‘Landing Page Analysis in Google Analytics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals”... [...]

‘You Can Now Split Test and Add Images to LeadBoxes’ by John Chow

John Chow’s latest blog post is titled “You Can Now Split Test and Add Images to LeadBoxes”. Chow says, “A few weeks ago, I wrote about LeadBoxes. This was a new feature byLeadPages that can turn any images and text into an email capturing opt in box. With LeadBoxes, you don’t need a whole landing page to build your email list anymore. By adding a single line of code to any existing webpage, you can use LeadBoxes to grow your list from anywhere. To see LeadBoxes in action, just click my eBook link”. You Can Now Split Test and Add Images to LeadBoxes John Chow’s... [...]

’13 Little Landing Page Experiments That Can Make a Big Difference’ – HubSpot

The latest article on HubSpot blog is titled “13 Little Landing Page Experiments That Can Make a Big Difference”. Ginny Soskey says, “When most people talk about experiments, it sounds like something overwhelming and complicated. You’ve got to set a control and treatment. You’ve got to get sufficient sample size. You’ve got to track it all to determine when it’s statistically significant. With all that, is testing really worth it? Yes! Smart marketers aren’t always running enormous tests … but they know that those small tests can... [...]

‘Landing Page Optimization Using Google Analytics’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing... [...]

‘Should You Remove Navigation From Your Landing Pages?’ – HubSpot

The latest article on HubSpot blog is titled “Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer”. Diana Urban says, “For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right? However, only 16% of all landing... [...]

‘Bloggers and PRs: the 10 commandments’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Bloggers and PRs: the 10 commandments”. Ben Davis says, “Monday next week I’m to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto. The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts. However I wanted to write a piece of my own, partly to draw attention to the... [...]