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Wednesday, November 20, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Landing Page Optimization ’ Category

Unbounce’s Guide to Designing E-commerce Landing Pages

An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action. Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages. Hughes says, […]

The Perils of Over-Optimizing Website Content [Podcast]

Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics team says, “Join Ben and Jordan Koene as they break […]

Great landing page design examples to follow

Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many […]

Get More Subscribers with Landing Page Optimization

Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks. The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page for better subscription rate. Montesa […]

‘Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)’ – MarketingExperiments

Paul Cheney says, “I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in […]

‘Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO’ – MarketingExperiments

Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all […]

‘Build Landing Pages that Convert with These 3 Smart Steps’ – Copyblogger

Beth Hayden says, “It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the […]

‘Black Friday 2016: How are UK retailers optimising search landing pages?’ – Econsultancy

Nikki Gilliland says, “With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday. However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be? Here’s a closer look at the opportunity it presents, as well […]

‘Don’t Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them’ – MarketingProfs

Assaf Dudai says, “Reams of articles and blog posts have been written about how to create the perfect landing page. Is there anything more to say? Absolutely! Would you tell Stephen King that enough horror stories have been written already? No, you wouldn’t. So until the Perfect Landing Page is created—an imaginary creature, no doubt—we […]

‘3 signs your landing page copy is leaving your visitors high and dry’ – Search Engine Land

Khalid Saleh says, “There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even […]