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Friday, June 5, 2020

Archive for the 'Landing Page Optimization' Category

State of Digital’s Guide To The Best Landing Page Builders

A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility. State of Digital contributor Milosz Krasinski has published ‘A Guide To The Best Landing Page Builders’. Krasinski says, “If you have a website then you probably already know that, in order for it to take flight, you need some really strong landing pages. Studies show that between 10 and 15 is the optimum number of landing pages needed to succeed and, these can include sales and product... [...]

Five Steps to Writing Convincing Sales Landing Pages

The primary goal of a landing page is to make the visitor to take desired action. The goal could be creating a purchase, a newsletter subscription, or a brochure download. AWeber contributor Kelly Frost has shared a five step process to write and create convincing sales landing pages. Frost says, “To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips. Check out what they had to say. Landing page copy should help people solve their frustrations and achieve their aims. Henneke Duistermaat, Founder of Enchanting... [...]

96% Of Your Landing Page Visitors Will NEVER Convert [Video]

Your website’s landing pages are a crucial element for improving your marketing performance. According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads. Neil Patel has published a new video ‘96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)’ to help you improve your landing page’s conversion rate. Patel says, “You’re selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay... [...]

Five Elements of a High Converting Landing Page Copy

Your landing pages work as central stage for the products or services you are trying to sell. You can make your landing page perform better with a strong copy that helps you to persuade your prospects to make a purchase. PPC Hero contributor Alexandria Nixon has shared five elements of a high converting landing page copy. Read Nixon’s article to make your landing page copy more persuasive and action oriented. Nixon says, “Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the... [...]

Unbounce’s Guide to Designing E-commerce Landing Pages

An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action. Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages. Hughes says, “The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend. Inside the lookbook, KlientBoost’s... [...]

The Perils of Over-Optimizing Website Content [Podcast]

Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics team says, “Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Topics covered include: Content optimization consistently evolves over time. Over-optimization... [...]

Great landing page design examples to follow

Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components... [...]

Get More Subscribers with Landing Page Optimization

Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks. The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page for better subscription rate. Montesa says, “Let’s face it: the average attention span is shorter than ever – eight seconds, to be exact. So when you craft large blocks of text, you risk lower engagement and fewer conversions. As a result,... [...]

‘Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)’ – MarketingExperiments

Paul Cheney says, “I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, ‘If I am the ideal customer, why should I purchase from your organization rather than any of your competitors?’” If the answer to that question is not an ultimate reason, your business or product does not... [...]

‘Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO’ – MarketingExperiments

Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those objectives have a fundamental similarity. The objective of a landing page is to help a customer make a decision And yes, that objective usually skews towards the get them to buy/donate to/download something. But by taking a customer-first marketing approach to your... [...]