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Tuesday, May 17, 2022

Archive for the 'Landing page Tips' Category

‘4 Simpe Steps To Improving Your Landing Pages’ by John Chow

John Chow’s latest blog post is titled “4 Simpe Steps To Improving Your Landing Pages”. Chow says, “First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when it comes to PPC conversion rates, for a myriad of reasons. When a user clicks on your ad (yay! your ad text worked! your call to action was perfect!) you need to keep them hooked. Here are some tips to do so: 1. Make sure the most crucial information is posted where users can... [...]

‘4 Landing Page Optimization Tools, to Increase Conversions’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”. Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave. The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is... [...]

’13 Solutions to Your Most Common Landing Page Problems’ – HubSpot

The latest article on HubSpot blog is titled “13 Solutions to Your Most Common Landing Page Problems”. Ginny Soskey says, “On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right? For a bare bones landing page, that is enough — but you could lose out on valuable traffic, leads, and customers if you’re just shooting for bare bones. Think of this post as the first step of your... [...]

‘Want to Squeeze More Conversions Out of Your Landing Pages?’ – HubSpot

The latest article on HubSpot blog is titled “Want to Squeeze More Conversions Out of Your Landing Pages? Read This”. Ginny Soskey says, “Let me guess … your boss wants you to get even more leads this month than last. Maybe you’ve got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it’s just you trying to keep your head above water and squeeze out some extra leads. Regardless, you should know that you don’t always have to take on huge campaigns to move the needle — sometimes little changes can make a big difference,... [...]

‘Local Landing Pages: A Guide To Great Implementation In Every Situation’ – MOZ Blog

The latest MOZ blog post is titled “Local Landing Pages: A Guide To Great Implementation In Every Situation”. Miriam Ellis says, “Do you keep seeing terms like “city landing pages” and “service area pages” mentioned on Local SEO blogs and find yourself wondering if this form of marketing is a good match for your business? The topic of local landing pages has been super-active in the Moz Q&A Forum recently, and I’ve written this post to honor all of these great questionswe’re getting. This guide defines different types of local landing pages and identifies... [...]

‘Completely Preventable Ways You’re Sabotaging Landing Page Conversions’ – HubSpot

The latest article on HubSpot blog is titled “Completely Preventable Ways You’re Sabotaging Landing Page Conversions”. Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, theconventional wisdom around conversion rate optimization, aren’t enough? We recently took a deep dive into... [...]

’10 Common Landing Page Myths: Busted’ – HubSpot

The latest article on HubSpot blog is titled “10 Common Landing Page Myths: Busted”. Ginny Soskey says, “I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites. Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not. In previous posts, we’ve... [...]

‘8 Brilliant Landing Page Examples You Need to See’ – HubSpot

The latest article on HubSpot blog is titled “8 Brilliant Landing Page Examples You Need to See”. Ginny Soskey says, “Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate... [...]

‘Five Ways To Make Money Online on a Small Budget’ by John Chow

John Chow’s latest blog post is titled “Five Ways To Make Money Online on a Small Budget”. Chow says, “When it comes to making money, some believe you have to spend money to make money…right? Let’s take a look at a few ways to make your small budget count, every single month. First idea: Free stuff! Using ad extensions allows you to have site links for all campaigns. Ad Extensions show depth on your site, they are simple and get a lot of traffic. Also, set additional negative from SQR reports”. Five Ways To Make Money Online on a Small Budget John Chow’s Blog  [...]

‘Landing Page Analysis in Google Analytics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]