‘Why You Need a Stellar Landing Page to Convert Prospects’ – Entrepreneur
Perry Marshall says, “Especially when you’re paying per click for your Google ads, the conversion on your landing page is the most important part of the process. Why?
Because if you’re only paying when someone clicks on one of your ads and goes to your landing page, it’s the landing page that’s going to make or break your campaign (we’re assuming here that your keywords and ads aren’t completely out of whack). So you better be darn sure your landing page(s) effectively and efficiently convert visitors into quality leads for your business.
Any pay-per-click (PPC) manager can do keyword research and get a bunch of ads set up. But many of them don’t pay any attention to the most important piece of the puzzle: the landing page”.
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