Responsible marketing prioritizes ethical practices, transparency, and social responsibility to build trust with consumers. By promoting honesty and sustainability, brands can foster long-term loyalty and positive impact.Content Marketing Institute has published a new video ‘Responsible Marketing is Great Marketing’.The CMI team says, ““With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the phrase for our industry: “Great marketing comes from great responsibility.” That’s the message Lola Bakare... [...]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’.The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However, that doesn’t mean SEO is dead. Far from it, SEO remains a necessity for marketing success. SEO just needs a glow up. To help transform your SEO appearance, TopRank Marketing’s Jane Bartel and Nick Nelson are here to help.”Content Marketing... [...]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’.The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However, that doesn’t mean SEO is dead. Far from it, SEO remains a necessity for marketing success. SEO just needs a glow up. To help transform your SEO appearance, TopRank Marketing’s Jane Bartel and Nick Nelson are here to help.”Content Marketing... [...]

Content Marketing Institute has published a new video ‘Use AI To Nurture Your Human Creators’.The CMI team says, “AI is a whiz at constructing, assembling, refining, and optimizing content. But does that do anything to make your creative team better? Robert Rose argues that the best investment in generative AI is one that inspires your creators, sharpens their minds, and deepens their perspectives as humans. To learn why, read this week’s Rose-Colored Glasses article.”Content Marketing Institute [...]

Content Marketing Institute has published a new video ‘Throw Out Your Editorial Calendar – Do THIS instead’.The CMI team says, “Marketers turn to their editorial calendars every day to guide their content marketing decisions. It’s time to stop that, says Ryan Brock, chief solution officer at DemandJump. Instead of continuing the calendar approach just because everybody’s been doing it for years, adopt a more content-favorable strategy — pillar-based marketing. So how do you get that content ROI more quickly and make content an asset, not a risk?Ryan has some thoughts.... [...]

Content Marketing Institute has published a new video ‘Follow the Latest Trends — or Create Your Own?’.The CMI team says, “The high-profile debut of DeepSeek has the marketplace all abuzz. But will jumping on the latest LLM trend give brands a strategic marketing advantage? Rather than using tech innovations to chase the same insights, ideas, and content trends as your competitors, Robert Rose recommends devoting a portion of your generative AI efforts to creating new trends of your own. Watch the video for tips from Robert on how to do this, then read this week’s Rose-Colored... [...]

Content Marketing Institute has published a new video ‘Guide to Influencing the Influential at Your Company’.The CMI team says, “So, you’ve got big ideas but feel like just a “little ole” individual contributor in a massive organization. You and your peers see significant opportunities for growth and innovation, but pushing for change seems daunting. At Content Marketing World 2024, Amanda Wise, Principal Product Marketing Manager, SAS, shared how she, as a new, young individual contributor, made waves and drove significant change in a marketing organization of over 700... [...]

Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’.The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]

Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’.The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content Marketing World conference.”Content Marketing Institute [...]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’.The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.”Content Marketing... [...]