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Tuesday, June 15, 2021

Archive for the 'Internet Marketing Campaigns' Category

‘How sophisticated is your marketing program?’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “How sophisticated is your marketing program?”. Sumon Nicole says, “The progression from single-channel execution to customer-centric, cross-channel optimized marketing is being inspired by customers and technology. This progression requires brands to not only systematically, and honestly, assess the current state of their marketing program, but also utilize a proven framework to develop strategies and tactics aligned with their current state of sophistication. Experian’s Marketing Sophistication CurveSM is a progressive... [...]

‘A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’ Blog  [...]

‘Three unique B2B marketing campaigns’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three unique B2B marketing campaigns”. Ben Davis says, “We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I’d revisit the spring 2013 shortlist and pick out some B2B nominees that haven’t made it on to the blog yet. Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain. Let me know what you think, or leave your own examples... [...]

‘Who Wore It Best? Marketing Campaigns Edition’ – HubSpot

The latest article on HubSpot blog is titled “Who Wore It Best? Marketing Campaigns Edition”. Sana Bakshi says, “The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign. When running your own marketing campaign, it can be hard to discern the elements that separate a good campaign from a great one. That’s why we think you should play “Who Wore It Best?: Marketing Campaigns Edition.” In the SlideShare... [...]