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Sunday, August 9, 2020

Archive for the 'Best Internet Marketing Campaigns' Category

Ways to Create High Performing Digital Marketing Campaigns

Creativity and authenticity are the two most important elements of your digital marketing campaigns. Successful marketing campaigns can help you to achieve your advertising and marketing goals of making more profit.Search Engine Watch contributor Shane Barker has shared six ways to help you improve your digital marketing campaigns in 2020.Barker says, “Here are some of the best ways to get more out of your marketing campaigns this year:1. Create more video contentVideos have transformed the content marketing landscape. They have changed the way brands promote their... [...]

The Marketing Leader’s Guide to Campaign Planning [Free Guide]

Your marketing campaigns speak for you. Influential campaigns help you by appealing to your audience and give a boost to your sales. Attest and Marketing Week have released a new guide called ‘The Marketing Leader’s Guide to Campaign Planning’.MW team says, “You know how to set up a campaign. But how can you elevate your current campaign planning process, decrease time spent on execution, and increase the ROI overall? We’ve got you covered.Download Attest’s brand new Guide to Campaign Planning to hear first-hand advice from strategy experts at ZEAL Creative, Superheroes... [...]

HubSpot’s Guide to Marketing Campaigns

HubSpot has published a Guide  to Marketing Campaigns. This six-step guide aims at helping marketers to design and execute successful marketing campaigns.Allie Decker says, “Creating an entire campaign might be complex, but it’s a pretty straightforward process — if you do it correctly. Planning your campaign is just as important as designing the fun stuff, such as the creative advertisements and conversion assets.Before you create what your audience will see, you must consider what you want them to do when they see it … or read it or hear it. (You get the gist.)I’ve organized... [...]

HubSpot shares 14 influential advertising and marketing campaigns

HubSpot columnist Lindsay Kolowich has shared 14 of the best advertising and marketing campaigns to help marketers design outstanding campaigns for their brands.Talking about the Nike campaign, Kolowich says, “Did you know that, once upon a time, Nike’s product catered almost exclusively to marathon runners? Then, a fitness craze emerged — and the folks in Nike’s marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the “Just... [...]

‘Four Steps for a Successful Multilingual Marketing Campaign’ – MarketingProfs

Caitlin Nicholson says, “For modern businesses, the key to being successful is to stay current. The advent and growth of the Internet and social media have made the world a smaller and more connected place. We are seeing a transition from business-to-consumer and business-to-business to human-to-human. Marketing initiatives must adapt accordingly.When developing a marketing campaign, you want it to evoke emotion with your customer base. So it’s important to understand different types of consumers, their habits, and their culture.Connected intimately to culture and identity is language.... [...]

‘Everyone has loyalty campaigns, but few get the data right’ – ‘Experian Marketing Forward’ Blog

Erin Haselk says, “It seems that every time I go into a store today, I am offered a loyalty card. From one of my favorite local restaurants to my shoe store VIP program, I feel like I am getting a host of emails and points at every turn. Statistics support my theory: according to a recent Experian Data Quality study, 91 percent of organizations use loyalty programs.Why did they become so prevalent? Today’s consumer is more empowered than ever before and driving major change within business. In the era of Yelp, digital channels and a 24/7 shopping cycle, organizations have less control.Just... [...]

‘A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″.Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”.A Step-By-Step Guide to Setting Up a Mobile Marketing CampaignJay Baer’s ‘Convince & Convert’ Blog [...]

‘The Value of Co-Campaigning: Two is Better Than One’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Value of Co-Campaigning: Two is Better Than One″.Baer says, “Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an”.The Value of Co-Campaigning: Two is Better Than OneJay Baer’s ‘Convince & Convert’ Blog [...]

‘Evaluating the ROI of a Performance Marketing Campaign’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”.Matt Swan says, “The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel.In order to establish the ROI associated with each channel, it is important to understand the influence of each leading to the customer’s eventual purchasing decision. When looking at executing an effective attribution model, key factors must... [...]

’10 MORE of the Most Remarkable Marketing Campaigns in History’ – HubSpot

The latest article on HubSpot blog is titled “10 MORE of the Most Remarkable Marketing Campaigns in History”.Rachel Sprung says, “If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember.But quite a few more top-notch marketing campaigns have been executed to near-perfection... [...]