Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’... [...]

Silverpop has released a free white paper titled “10 Things Marketers Should Automate to Drive Revenue”. The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download our tip sheet and learn how you can use automation to better understand buyer intent and engage in your prospects’ interests, invigorating your marketing programs and driving more revenue: Build nurture campaigns that react to prospect... [...]