Nigel Fenwick says, “In 2013 I wanted to help executives understand some of the fundamental changes that are happening in business because of the digital revolution. Big names capture the attention of the media – who in the USA could have failed to hear about the collapse of Blockbuster or Borders? Who in the UK could […]
Archive for the ‘ Digital marketing strategy ’ Category
The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”.
Ellen Valentine says, “When I meet with marketing teams, with everyone from executives to digital marketing specialists, they are almost always under some kind of pressure to produce results and improve their marketing metrics. They are working long hours to get things “out the door” and often, under a crush of obligations, lose sight of the […]
Frederic Gonzalo says, “I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption […]
Shar VanBoskirk says, “I am happy to announce the latest release of Forrester’s five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your 2015 strategic plan. What you need to know: US Digital marketing spend will top $100 billion in five years. Just think about how […]
Dan Kraus says, “Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this. When you are early in your business, before your business model finally gels, […]
Scott Yates says, “If courting customers is like courting a spouse, getting a prospect to download an ebook is like introducing them to your parents. With the prospective spouse and the prospective customer, they will learn all kinds of things about you. When you think of it that way, it should help increase the focus […]
John Bonini says, “The way you go about setting goals is all wrong. You may not even be aware of it. And thekicker is that it’s not even your fault. You have faulty wiring. (Don’t worry, we all do.) You’re conditioned to attach expectations, as unrealistic as they may be, to any goal you set for […]
Selena Larson says, “With over 100 million active accounts and 10 million user-created digital magazines, Flipboard has changed way people read and share news around the Web. The application lets users aggregate social feeds into a digital magazine, as well as follow and build magazines based on different topics, like cooking or international news. At Wednesday evening’s ReadWrite Mix, […]
The latest article on Business Insider is titled “REPORT: This Technology Will Change Digital Advertising”.