‘10 biggest game changers in digital marketing of 2015′ – ‘Mashable’
Scott Gerber says, “Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google’s increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles and market smarter.
This year in particular has been momentous for companies and marketers more generally. To find out which trends are going to have the most impact, I asked 10 members of Young Entrepreneur Council (YEC) what new developments they see having an influence on business for the remainder of the year — and into 2016. Their top responses are below.
1. Mobile SEO
More people are now using their smartphones to search the web. One of the highest priorities for businesses this year is to optimize their site for mobile. Google has made it apparent with the Mobile-Friendly Test that there will be a lot of emphasis placed on mobile SEO strategies in 2015 and beyond. Our company revolves around building applications, and this is one of the very first things customers have come to us for“.
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