By knowing the marketing strategies employed by your competitors, you can work on sharpening your own strategy. Competitor Keyword Analysis helps you learn about the keywords used by your competitors.

Semrush contributor Connor Lahey has shared some useful tips to using competitor keywords to improve your own digital marketing strategy.

He says, “If you’ve already completed your own keyword research, you can do competitor analysis research to make the most out of your target keywords.

How to Find Your Competitors

Your search competitors can be very different from your business competitors. Some of your toughest business competitors might not actually be very competitive in terms of organic search.

That’s why the first step of your competitor keyword research is to know where you stand in relation to your search competitors. Search competitors are the websites that rank for the same or same type of keywords your website.

In order to find the top players in your niche, start with a simple Google search. You’ll often find that these competitors have the highest organic and commercial rankings. Choose the main keywords most relevant to your business to see who is dominating in your search “neighborhood.” You might be surprised to see who is competing for the same keywords as you!”

How to Use Competitor Keywords to Improve Your Digital Strategy

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