Improving Digital Strategy with Competitor Keywords

By knowing the marketing strategies employed by your competitors, you can work on sharpening your own strategy. Competitor Keyword Analysis helps you learn about the keywords used by your competitors. Semrush contributor Connor Lahey has shared some useful tips to using competitor keywords to improve your own digital marketing strategy. He says, “If you’ve already completed your own keyword research, you can do competitor analysis research to make the most out of your target keywords. How to Find Your Competitors Your search competitors can be very different from your business competitors.... [...]