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Monday, July 13, 2020

Archive for the 'Conversion Rate Optimization' Category

‘Conversion Rates for the Most Popular Marketing Channels’ – ‘Entrepreneur’ Blog

Anand Srinivasan says, “With dozens of marketing platforms to choose from, many small businesses have trouble apportioning the right share of the marketing budget to each different strategies. Add to this the challenge of customizing these channels to suit your own individual business needs, and it becomes a scenario where you may have to test these various channels yourself to identify what works and what doesn’t.And that takes a lot of effort.However, knowing the marketing channels that give other businesses their highest conversion rate is a good starting point to benchmark... [...]

‘Conversion Benchmarks for Seven Types of Online Forms’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack.The report was based on data for 650,000 businesses and organizations in 11 verticals that use Formstack’s technology.The researchers examined conversion rates—the percentage of all visitors who successfully submit information via forms—for seven types of forms: event registration, order/payment, contact, survey, donation, contest, and lead generation.Contest forms have the highest average conversion rate, with 35% of all visitors... [...]

‘Micro Conversions: An eCommerce Technique to Boost Conversion Rate’ – Tweak Your Biz

Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process.Micro Conversion – Your Smart Website Conversion TechniqueChecking the progress at the initial stage of business always yields better results. And micro conversion helps you to measure such progress and accomplish your other goals. They are complete conversions of... [...]

‘Improve Conversion Rates by Changing Your Shipping Options’ – HubSpot

Susannah Morris says, “For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond conversion rates, shipping options can also be a lever to increase average purchase value and increase the lifetime value of your customers.Dig into the infographic below from Convert.com to learn more about how changing your shipping options can improve your conversion rates”.Improve Conversion Rates by Changing Your Shipping OptionsHubSpot  [...]

‘Dramatically Increase Conversions Using the Scarcity Principle’ – ‘MarketingProfs’ Blog

Josh Brown says, “To effectively improve conversions for your business, you need to understand consumer psychology.If you understand your prospects’ biases and tendencies, and you know the thoughts and emotions that they experience when they move through your sales funnel or when they’re exposed to your marketing materials, you will be able to craft a strategy that accounts for those factors in order to generate more business.The scarcity bias is one of the most important consumer biases to understand when trying to improve conversions.The human brain has been conditioned... [...]

‘7 Ways To Use Emotion To Drive Conversions’ – ‘Marketing Land’ Article

Tim Ash says, “Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then justify that decision with what seems like a consciously balanced weighing of pros and cons.Savvy marketers know that establishing an emotional connection with their visitors and/or creating a strong feeling of desire or pain (or other emotion) can be a powerful weapon in the conversion arsenal.Surprisingly, many marketers still don’t fully understand just how much feeling (and how little logic) goes into the average purchase... [...]

‘Four lightweight conversion fixes that won’t annoy your developers’ – ‘Econsultancy’ Blog

Angus Lynch says, “Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?Here are four lightweight conversion fixes that won’t tick off your boss or developers.Are you a conversion-focused marketer stuck in the straightjacket of organizational politics?If so, you likely want to make conversion-driven changes to your company website, such as:Reducing the number of distractions.Making your calls-to-action more visible.Split-testing variations in your headlines/positioning statements”.Four lightweight conversion fixes that won’t annoy... [...]

‘39 Quick Ways to Increase Your Website’s Conversion Rate’ – ‘Entrepreneur’ Blog

Jayson Demers says, “Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a purchase.1. Include as few fields as possible.When asking for information in an email opt-in form, ask for as little information as necessary. Here’s an example of how using one additional form field decreased conversions by 11 percent.2. Add a guarantee.Include a no-questions-asked refund... [...]

‘5 Tips For A Successful Conversion Rate Optimization Program’ – ‘Marketing Land’ Article

Tim Ash says, “If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion optimization program.The simple fact is that many companies can — and do — impede their website optimization efforts by having information silos, territorial teams, groups with tactical mindsets, aversion to change, and an unproductive focus on vanity metrics.All of the above derail progress even before you factor in other companies who may have better or more mature conversion practices than your own.Sound familiar? Here are five tips... [...]

‘Conversion Factors That Impact Your Online Marketing’ – ‘MarketingExperiments’ Blog

Josh Wilson says, “Why do people say “yes” to your offer?  Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say “yes” or “no.”In this short article, I will explain the conversion heuristic and how it can help you optimize your online marketing efforts and get to more yes(s.)What is a conversion?Definition — Conversion:  noun. The act or process of changing from one form, state, etc., to another. If you are a marketer, it is your primary responsibility to help convert... [...]