Finding the right affiliate partners is crucial for building trust, reaching relevant audiences, and driving quality conversions. Aligned values and complementary content ensure long-term success and brand credibility.EMARKETER is hosting a webinar, ‘How to Invest in Affiliate Partners That Drive Value’ on Tuesday, June 24, 2025, at 2.00 pm ET.The EMARKETER team says, “In a market where every dollar must defend its return, too many brands still make affiliate decisions based on legacy relationships and gut feel—not data. The result? Quiet budget bleed to partners that... [...]

Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes.Adweek is hosting a webinar,’ The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Thursday, July 17, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from Kantar and other industry leaders in a forward-looking discussion on the future of measurement. We’ll explore how AI is helping brands unite media and creative, understand... [...]

Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance.EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 23, 2025, at 2.00 pm ET.The EMARKETER team says, “Ad budgets are under more scrutiny than ever, and it’s time to ditch the metrics that don’t show marketing as an investment that drives business results.In this Tech-Talk Webinar, GroundTruth and... [...]

As digital behavior moves toward visual-first platforms like TikTok, Instagram, and YouTube, public perception is increasingly shaped by what people watch rather than what they read.Adweek is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 30, 2025, at 1.00 pm ET.The Adweek team says, “It’s essential for marketers to track the trends and narratives driving online moments. Missing the mark can carry serious reputational risks. Join executives from Revlon and Pendulum Intelligence to explore how smart social listening and trend monitoring... [...]

Representation in marketing ensures that diverse identities, cultures, and communities are accurately and respectfully portrayed in campaigns. It builds trust, broadens audience reach, and fosters inclusivity by reflecting real-world diversity.HubSpot contributor Sonia Thompson has published an article on doing representation in marketing the right way.She says, “The people you serve need to see themselves and who they aspire to be reflected in the visual imagery your brand puts forth.When they see themselves, it is a permission slip to take the next step forward with you in your customer... [...]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience.The latest ‘Exposure Ninja’ video is titled ‘Google’s “AI Mode” — A First Look (and How It Works)’.This video covers the following:The hidden mechanics behind AI Mode’s “query fan out technique” — how it breaks complex questions into multiple sub-queries... [...]

This is a reminder for the Adweek webinar on June 18, 2025.Retail media is booming, but behind the growth lies a growing complexity that demands smarter, faster, and more efficient solutions. Agentic AI is the next-gen technology poised to reshape how ad sales teams operate.Adweek is hosting a webinar,’ Unlock Retail Media Growth With Agentic AI’ on Wednesday, June 18, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from Salesforce for a forward-looking conversation on how agentic AI is transforming the mechanics of retail advertising—from streamlining sales... [...]

Ahrefs has published a new video, ‘ChatGPT Changed SEO…But Can It Replace Me?’.The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge?Along the way, you’ll see:How AI grades human SEO knowledge in real timeWhether Sam gets stumped on expert-level Ahrefs-style questionsTactical walk-throughs of scenario-based SEO challengesHonest... [...]

An Instagram content strategy ensures consistent, engaging, and brand-aligned posts that resonate with your target audience. It helps maximize reach, drive engagement, and achieve marketing goals through planned visuals and storytelling.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Instagram Content Strategy: Attracting Quality Leads and Sales’ featuring Elizabeth Marberry.​The SME team says, “Posting consistently but not seeing business results... [...]

This is a reminder for the DMD webinar on June 17, 2025.Competition is fierce, CPAs are rising, and ad budgets are under fire – all while AI is changing consumer behavior and rewriting our optimization rules.Digital Marketing Depot is hosting a webinar, ‘Google Ads Masterclass: New Rules for Maximizing Conversion Rates’ on Tuesday, June 17, 2025, at 1.00 pm EDT.The DMI team says, “If your Google Ads conversion rates have stagnated or you’re struggling to reduce CPA and increase revenue in this new world, you’re not alone. But there are new strategies that can make an... [...]