AI tools are revolutionizing the way content is created — but using them effectively (and responsibly) requires more than just a prompt.Content Marketing Institute is hosting a webinar, ‘AI Content Creation Best Practices: How to Leverage AI Without the Risk’ on Thursday, July 17, 2025, at 1.00 pm ETD.The CMI team says, “We’ll unpack the latest AI content creation best practices, including the importance of content guardrails and how to choose the right AI writing assistant for your team and optimize your content to perform in an evolving search landscape. Whether you’re... [...]

Ahrefs has published a new video, ‘I Challenged ChatGPT to Outsmart Me on SEO’.The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge?Along the way, you’ll see:► How AI grades human SEO knowledge in real time► Whether Sam gets stumped on expert-level Ahrefs-style questions► Tactical walk-throughs of scenario-based SEO challenges►... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘How to Use a Personal Brand for Exposure, Leads, and Sales’ featuring Rory Vaden.​The SME team says, “In this video, you’ll learn how to use your personal brand strategically to drive exposure, generate qualified leads, and close more sales — no influencer status required. We’ll break down insights from national consumer research and show you how to apply personal branding tactics that build trust,... [...]

AI in content marketing streamlines research, writing, and optimization, helping brands produce high-quality content faster. It enables personalized, data-driven strategies that boost engagement and ROI.Content Marketing Institute is hosting a webinar, ‘How Content Marketers Can Use AI Without Losing the Craft or the Customer’ on Thursday, July 10, 2025, at 1.00 pm ETD.The CMI team says, “This isn’t about chasing shiny tools or replacing writers with robots. It’s about using AI thoughtfully to:Scale the parts of the job that can be automated or augmentedStreamline... [...]

EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET.The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18 countries.Join our webinar to explore findings from this research,... [...]

AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results.The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’.This video covers the following:The hidden mechanics behind how AI tools select which brands to recommendThe three-pillar framework that’s driving 100-300% increases in AI mentions within three monthsWhy AI tools “overwhelmingly reference list... [...]

Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue.EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET.The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where experts from TripleLift will share practical tips on mapping the... [...]

This is a reminder for the EMARKETER webinar on July 1, 2025.In a shifting economy, marketing strategies must adapt to changing consumer priorities, spending habits, and market uncertainties. Brands need to focus on value, trust, and agility to stay competitive.EMARKETER is hosting a webinar, ‘Recession-Proofing Your Strategy in a Shifting Economy’ on Tuesday, July 1, 2025, at 2.00 pm ET.The EMARKETER team says, “From the looming threat of a recession to shifting global trade dynamics and unpredictable policy decisions, today’s market signals are anything but clear.Join... [...]

AI tools simplify video creation by automating editing, adding voiceovers, and generating visuals from text prompts. This helps marketers and creators produce engaging videos faster and more affordably.HubSpot has published the latest episode of the ‘This New AI Tool Makes Videos Better & Faster Than You’.It covers the following:Virtual Creators for SMB BrandingFabricated Content and Future AlgorithmsEnhancing Realism Through Body LanguageCreativity Over ToolsChatGPT Image Customization... [...]

A strong messaging strategy ensures your brand communicates a clear, consistent, and compelling value proposition across all channels. It helps connect emotionally with your audience and drive action.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Advanced Messaging Strategy: Making Your Product a Must Have’ featuring Katelyn Bourgoin.​The SME team says, “Learn how to go beyond generic marketing and connect with what your audience actually cares... [...]