AI tools simplify video creation by automating editing, adding voiceovers, and generating visuals from text prompts. This helps marketers and creators produce engaging videos faster and more affordably.HubSpot has published the latest episode of the ‘This New AI Tool Makes Videos Better & Faster Than You’.It covers the following:Virtual Creators for SMB BrandingFabricated Content and Future AlgorithmsEnhancing Realism Through Body LanguageCreativity Over ToolsChatGPT Image Customization... [...]

A strong messaging strategy ensures your brand communicates a clear, consistent, and compelling value proposition across all channels. It helps connect emotionally with your audience and drive action.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Advanced Messaging Strategy: Making Your Product a Must Have’ featuring Katelyn Bourgoin.​The SME team says, “Learn how to go beyond generic marketing and connect with what your audience actually cares... [...]

CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results.Digital Marketing Depot has published ‘The Ultimate CTV Start-Up Kit’.The DMD team says, “The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, and a full grasp of the CTV ecosystem have all proven challenging for platform newcomers.This guide,... [...]

Building a lasting marketing career requires continuous learning, adaptability to evolving trends, and a strong foundation in strategy and creativity. Networking and personal branding also play crucial roles in long-term success.Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ tips for newbies and pros on building a lasting marketing career. She says, “Want a long-lasting career in content-driven marketing?We’ve got over 25 ideas on how to do it from the experts presenting at Content Marketing World.Although we asked them for advice for new... [...]

Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience.The latest ‘Exposure Ninja’ video is titled ‘How To Rank in Google’s AI Mode’.This video covers the following:Why branded web mentions are the strongest correlation factor for AI search visibility (backed by new Ahrefs data)How AI tools form brand associations through “embeddings” and learned patternsThe... [...]

AI is transforming eCommerce by personalizing shopping experiences and automating customer service. It enhances product recommendations, inventory management, and dynamic pricing for better efficiency and sales.EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Tuesday, July 1, 2025, at 2.00 pm ET.The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Use AI in Your Job Search’.The DMI team says, “In this quick-fire video, Jim Lecinski shares how graduates and job seekers can use AI tools like ChatGPT and Gemini to supercharge their job search and interview prep.Use AI to analyze job descriptions and tailor your CVGet feedback on your strengths and gapsRun synthetic interviews based on real LinkedIn profilesBoost your confidence, polish your responses, and stand out”.Digital Marketing Institute [...]

In a shifting economy, marketing strategies must adapt to changing consumer priorities, spending habits, and market uncertainties. Brands need to focus on value, trust, and agility to stay competitive.EMARKETER is hosting a webinar, ‘Recession-Proofing Your Strategy in a Shifting Economy’ on Tuesday, July 1, 2025, at 2.00 pm ET.The EMARKETER team says, “From the looming threat of a recession to shifting global trade dynamics and unpredictable policy decisions, today’s market signals are anything but clear.Join EMARKETER’s team of analysts for a timely discussion... [...]

AI empowers marketers to analyze data faster, automate campaigns, and predict customer behavior with greater accuracy. It enhances personalization, boosts ROI, and streamlines decision-making across marketing channels.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Top AI Tips for Marketers’.The DMI team says, “In this clip from the DMI podcast, Jim Lecinski – professor at Northwestern-Kellogg – shares some super practical advice for a marketers at any level of their career: Junior marketers – How to excel at your current role while expanding... [...]

B2C (Business-to-Consumer) marketing focuses on directly promoting products or services to individual customers. It emphasizes emotional appeal, brand storytelling, and personalized engagement to drive quick purchasing decisions.The latest ‘Exposure Ninja’ video is titled ‘The Best B2C Marketing Strategies for 2025’.This video covers the following:Quiz-driven customer acquisition strategies that transform browsers into buyersThe AI-powered product discovery revolution and why your visibility depends on third-party content sites rather than your own websiteEmail... [...]