Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Power of Identify Building Lifelong Customers’ featuring Veronica Romney.It covers the following:Why Should Marketers Focus on Buyers’ Aspirational IdentityFind It: How to Research Your Customer’s IdentityProve It: How to Validate Your Identity Marketing HypothesisName It: How to Develop Your Identity-Based Slogans and NameDress It: How to Bring Identity Marketing to Life.Social Media Examiner [...]

Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 21, 2025, at 2.00 pm ET.The EMARKETER team says, “In this exclusive webinar, we will unpack:What’s behind retail media’s slowing growth momentum, and what’s needed to expand successfully beyond endemic and onsite formatsHow increased scrutiny... [...]

This is a reminder for the Adweek webinar on July 29, 2025.Building scalable marketing ensures that your strategies can grow with your business, maximizing reach without proportionally increasing costs. It enables consistent brand messaging, efficient resource use, and long-term sustainability. Ask ChatGPTIn a marketing landscape shaped by economic pressure, evolving consumer behaviors, and tighter budgets, teams are being asked to deliver more, faster, with fewer resources.Adweek is hosting a webinar, ‘How To Build Scalable Marketing During Lean Times’ on Tuesday, July 29, 2025,... [...]

In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before NovemberEMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail... [...]

Neil Patel has published a new video, ‘What Top 1% Marketers Know About Google Ads’.The video covers the following:-The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting) -Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person studyHow bad data tricks you into killing winning campaigns (and what to track instead)The 4-phase blueprint to turn Google Ads into a scalable profit engine — even in competitive markets.Neil... [...]

HubSpot contributor Rami El-Abidin has published an article featuring 16 totally free online survey makers, tools and services.She says, “I evaluated this collection of free survey tools based on various criteria and features. Given my background as a former HubSpot support rep, I have high expectations for free software. Any free survey tool that I consider “the best” needs to be intuitive, attractive, and not lacking in any features like question types or templates.Free Plan FeaturesIf a tool says it’s free, I expect it to remain that way. The last thing I want is a “free”... [...]

This is a reminder for the Adweek webinar on July 24, 2025.Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget.WHAT YOU’LL LEARN– Why CTV... [...]

YouTube’s evolution into the No. 1 streaming platform on TV screens in the U.S. and its growing dominance in short-form video via YouTube Shorts has unlocked massive opportunity for brands.Adweek is hosting a webinar, ‘Strategies For Maximizing YouTube Media Performance’ on Thursday, July 31, 2025, at 1.00 pm ET.The Adweek team says, “Join leaders from Pixability, Tate’s Bake Shop, and Ignited as they explore how brands and agencies are rethinking YouTube’s role in the media mix––how AI and third-party tech can help unlock better curation, stronger performance,... [...]

Neil Patel has published a new video, ‘How the Top 1% of Marketers Make Google Ads Profitable’.He says, “You’ll learn the invisible system that separates money-making marketers from the ones who just feed the machine. If you want to turn Google Ads from a slot machine into a growth engine, this is the video you can’t afford to miss.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top... [...]

Effective YouTube scripting enhances viewer engagement by delivering clear, structured, and compelling content. It helps maintain consistency, improves storytelling, and boosts audience retention and channel growth.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘YouTube Scripting Strategies That Sell: A Proven Model for Success’ featuring Salma Jafri.It covers the following: Why YouTube Video Scripting and Structure Matter for Sales SuccessWhat Metrics... [...]