Content Marketing Institute is hosting a webinar, ‘(re)brand with a Plan: How to develop a strategic framework for managing and growing your brand’ on Thursday, August 21, 2025, at 1.00 pm ETD.The CMI team says, “You’ll learn how to: Deliver a cohesive brand experience by transforming scattered brand elements into fully customizable portals.Empower teams with secure, self-serve access to the latest, approved guidelines, templates, and creative elements.Personalize brand environments for multiple audiences while maintaining control with granular permissions“.(re)brand... [...]

Emotional targeting taps into feelings like trust, pride, fear, or joy to shape how customers perceive value and decide. By mapping emotions across the journey and crafting messages, visuals, and offers to match, brands boost recall, engagement, and conversion.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Use This Trick to Make GPT-5 Write Like a Pro’.It covers the following:Testing GPT-5 for Creative WritingExtracting Customer Language & InsightsCrafting Ideal Customer ProfilesVeo3 Ad: From Chaos to ClarityTailoring AI Content to AudiencesAI: Creative Assistant, Not Creator.HubSpot [...]

Neil Patel has published a new video, ‘The New Rules of SEO (2025)’.He says, “If your traffic looks fine but conversions are flat… you might be stuck in what I call The Google Trap. You’re optimizing for visibility while customers are deciding in totally different places. This isn’t about doing more. It’s about showing up where decisions actually happen. You’ll learn why 73% of modern “search” happens outside of Google, how consumers now make decisions across TikTok, Reddit, ChatGPT, Amazon and more, what “Search Everywhere Optimization”... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How a Tiny Startup Beat the Biggest AI Models in Ads’.It covers the following:AI Marketing: Perfecting ImperfectionFounders Revolutionize CPG Branding TechFuture of AI in Content MarketingAI in Photography: Fidelity ChallengesCreative Process Crucial in AI EraEffective Targeting Over Volume.HubSpot [...]

Ahrefs has published a new video, ‘The Genius Marketing Strategy In Ryan Trahan’s 50 States Challenge’.The Ahrefs team says, “Ryan Trahan’s 50 states in 50 days fundraiser for St. Jude’s is one of the most viral philanthropic campaigns YouTube has ever seen and it’s become a strategy brands need to study. In this video, we unpack how a $100K donation from Lectric eBikes evolved into a viral masterstroke that’s putting them in front of million of viewers without ever buying a traditional ad slot. You’ll learn the 4-part marketing framework behind Lectric’s... [...]

GPT-5 is OpenAI’s latest-generation language model, designed for more accurate, context-aware, and nuanced responses across text, reasoning, and creativity. It improves on GPT-4 with stronger comprehension, faster processing, and better adaptability to specialized tasks.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘GPT-5 Just Dropped: What Marketers Need to Know’.It covers the following:GPT-5 Democratizes Voice AccessibilityGPT-5’s... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Everyone’s Using AI Wrong – This Is the Real Unlock’.It covers the following:AI Scribes Revolutionize Healthcare DocumentationRevolutionizing Productivity with Voice AI Voice AI Revolutionizes Work CommunicationAI-Powered App DevelopmentWillow Voice App OverviewRadical Simplicity in Product DesignWillow: AI Voice Productivity EnhancerDictation Speeds vs. Typing... [...]

Forrester is hosting a webinar, ‘Retool Your B2B Marketing Budgeting For 2026 Success’ on Wednesday, August 27, 2025, at 11.00 am EDT.Participate in this webinar to learn:The 5 most significant marketing developments from this monthCover the overlooked changes that are quietly affecting your performanceActionable strategies to help you adapt and stay ahead of industry shiftsAdvanced Semrush features and expert tips that can give you an immediate advantage.Retool Your B2B Marketing Budgeting For 2026 SuccessForrester [...]

CMO budget planning involves strategically allocating marketing resources to align with business goals, maximize ROI, and adapt to market changes. It requires balancing short-term campaigns with long-term brand investments while ensuring cost efficiency and measurable outcomes.Forrester has published ‘2026 CMO Budget Planning Guide’.The Forrester team says, “Forrester’s proprietary 2026 data based on unbiased research to help you:Benchmark your spending: Discover why 83% of B2B marketing decision-makers are expecting marketing investments to rise over the next 12 months.Prioritize... [...]