Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking a claim on the space.Amid this mounting complexity, brands, solution... [...]

Wix has published ‘How to start a blog in 10 steps: a beginner’s guide’.Rebecca Strehlow says, “If you’re wondering how to create a blog, you’ve come to the right place. As a blogger myself, I can tell you it’s a rewarding way to hone your writing skills, explore new ideas and build an online presence that revolves around your passions and expertise. You’ll get the chance to inspire, educate and entertain your readers—and as your blog grows, you can even start making money and turn it into a full-time job or use it to start a business.In other words, blogging... [...]

ChatGPT Agents are AI-powered assistants that can perform tasks autonomously, from answering queries to managing workflows. They combine reasoning, memory, and tool use to deliver personalized, goal-driven support.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘ChatGPT Agents Are Finally Here – But Do They Actually Work?’.It covers the following:Live Demo: ChatGPT in MarketingReverse Engineering Ideal Customer... [...]

In the AI Search era, a well-structured website serves as your authoritative source for machines and users alike. It enhances visibility, credibility, and discoverability across AI-powered platforms and search interfaces.Content Marketing Institute is hosting a webinar, ‘Your Website Matters More Than Ever: How to Thrive in the Age of AI Search’ on Thursday, August 14, 2025, at 1.00 pm ETD.The CMI team says, “AI is rewriting the rules of search in real-time and frankly, who isn’t struggling to keep up? With generative AI replacing traditional customer search journeys, the... [...]

Google advertising in 2025 is being reshaped by AI-first innovation, with tools like Performance Max and AI Max for Search automating campaign creation, targeting, and optimization for efficiency and scale.Neil Patel has published a new video, ‘What Top Google Ads Experts Do That Beginners Don’t’.What You’ll Learn:The real reason 78% of marketers lose money on Google Ads (hint: it’s not your targeting)Why most websites kill conversions — and the 8-second test that predicts profitabilityThe 9 hidden levers used by top advertisers to triple ROI — backed by a 13,000-person... [...]

Reviews play a crucial role in online marketing by building trust and influencing potential buyers’ decisions. Positive feedback enhances brand credibility, while negative reviews offer opportunities for improvement and customer engagement. Ask ChatGPTMOZ contributor Jonathan Berthold has published an article answering the question, ‘Are Reviews Shaping What LLMs Say About My Local Business?’.He says, “If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone... [...]

Strong online writing skills empower marketers to craft compelling content that engages audiences and drives conversions. Clear, persuasive writing enhances brand messaging across blogs, emails, social media, and websites.Digital Marketing Institute has published ‘The Marketer’s Guide to Online Writing’.Joe Williams says, “Do you know how to write engaging content that will attract attention and turn prospects into customers?Whether you’re writing a short TikTok caption, an in-depth blog post, or a custom landing page, you want to do it well.Maybe you’re a copywriter,... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How to Build Your First Marketing App in Under 25 Minutes’.It covers the following:Exploring Vibe Coding for MarketersCreating Code Experiences for MarketersElite Marketing Code Experience ResearcherReplit’s Ideal Customer ProfileBuilding a Demand-Generating ToolBuilding AI Personas for Marketing.HubSpot [...]

Search Engine Journal contributor Matt G. Southern has published an article answerinf the question ‘Which Marketing Jobs Are Most Affected by AI?’.Matt says, “New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot.The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily tasks.AI’s Role In Marketing & Sales WorkMicrosoft calculated... [...]

Ahrefs has published a new video, ‘Give me 8 Minutes and You’ll Crush SEO in 2025’.The Ahrefs team says, “This video reveals the SEO strategies that are built to outlast AI disruption and constant algorithm updates. You’ll learn how to mine Google’s own SERP features for valuable data and how to apply them to optimize for search intent like a pro. We show you how to revive underperforming “sleeper content” using a 3 attribute checklist. You’ll also discover how to get backlinks using a simple copywriting trick and more. Whether you’re a seasoned... [...]