GPT-5 is OpenAI’s latest-generation language model, designed for more accurate, context-aware, and nuanced responses across text, reasoning, and creativity. It improves on GPT-4 with stronger comprehension, faster processing, and better adaptability to specialized tasks.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘GPT-5 Just Dropped: What Marketers Need to Know’.It covers the following:GPT-5 Democratizes Voice AccessibilityGPT-5’s... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Everyone’s Using AI Wrong – This Is the Real Unlock’.It covers the following:AI Scribes Revolutionize Healthcare DocumentationRevolutionizing Productivity with Voice AI Voice AI Revolutionizes Work CommunicationAI-Powered App DevelopmentWillow Voice App OverviewRadical Simplicity in Product DesignWillow: AI Voice Productivity EnhancerDictation Speeds vs. Typing... [...]

Forrester is hosting a webinar, ‘Retool Your B2B Marketing Budgeting For 2026 Success’ on Wednesday, August 27, 2025, at 11.00 am EDT.Participate in this webinar to learn:The 5 most significant marketing developments from this monthCover the overlooked changes that are quietly affecting your performanceActionable strategies to help you adapt and stay ahead of industry shiftsAdvanced Semrush features and expert tips that can give you an immediate advantage.Retool Your B2B Marketing Budgeting For 2026 SuccessForrester [...]

CMO budget planning involves strategically allocating marketing resources to align with business goals, maximize ROI, and adapt to market changes. It requires balancing short-term campaigns with long-term brand investments while ensuring cost efficiency and measurable outcomes.Forrester has published ‘2026 CMO Budget Planning Guide’.The Forrester team says, “Forrester’s proprietary 2026 data based on unbiased research to help you:Benchmark your spending: Discover why 83% of B2B marketing decision-makers are expecting marketing investments to rise over the next 12 months.Prioritize... [...]

The marketing landscape has evolved rapidly this month. Staying informed isn’t just helpful, it’s essential for achieving your objectives and staying ahead of the competition. New platform updates, shifting consumer behaviors, and emerging tools are creating both challenges and opportunities that smart marketers are already capitalizing on.Semrush is hosting a webinar, ‘Marketing Countdown: 5 Industry Shakeups’ on Wednesday, September 33, 2025, at 12.00 pm ESD.Participate in this webinar to learn:The 5 most significant marketing developments from this monthCover... [...]

AI in marketing enables personalized customer experiences, predictive analytics, and data-driven decision-making for better campaign results. It automates repetitive tasks, optimizes targeting, and helps marketers deliver the right message at the right time.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘AI Will Replace These Jobs, But Marketing Isn’t One’.It covers the following:Marketing Challenges and Solutions Today... [...]

Data in content marketing helps brands understand audience behavior, refine strategies, and create highly targeted, relevant content that drives engagement. It enables informed decision-making, improves ROI, and ensures marketing efforts align with real customer needs.Content Marketing Institute is hosting a webinar, ‘Smarter Content, Smarter Data: Moving from Noise to Strategy’ on Wednesday, August 13, 2025, at 1.00 pm ETD.The CMI team says, “Marketers are under pressure to produce more, personalize everything, and stay ahead of constant change. In this fast-paced digital event,... [...]

Content Marketing Institute contributor Robert Rose has published an article answering the question, ‘Do Reach and Frequency Still Matter in Marketing?’.He says, “Just a few months ago, Cloudflare CEO Matthew Prince shared a statistic that should hit every marketer like a cold splash of water: In 2025, it takes 15 Google crawls to generate a single visitor, up from just 0.5 a decade ago.That’s a 30x drop in efficiency. Even worse, OpenAI scrapes roughly 1,500 pages for every one visitor it sends back.These stats signal two big bummers when it comes to the classic marketing... [...]

In 2025, content marketing is essential for standing out in an AI-driven, competitive digital landscape where personalized, value-rich content drives trust and conversions. It enables brands to connect authentically with audiences, adapt to evolving search trends, and maintain long-term relevance.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘5 Reasons Your Content Is Failing and How to Fix It’ featuring Scott Murray.It covers the following:Why Do Marketers... [...]

Claude is an AI chatbot developed by Anthropic, designed to provide safe, helpful, and conversational assistance. It excels at tasks like writing, summarizing, and reasoning while focusing on user safety and ethical AI principles.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘How to Turn Claude Into a 6 Person Marketing Team’.It covers the following:Marketing Prompts for Immediate UseHubSpot Data Integration ProcessClaude... [...]