AI empowers marketers with data-driven insights, personalization, and automation to optimize campaigns efficiently. It enhances customer engagement by predicting behavior and delivering the right message at the right time.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The 3 Skills Every Marketer Needs to Survive AI’.It covers the following:AI Impact on Marketing TeamsCreativity Essential... [...]

Educational video ads combine learning with marketing, offering value-driven content that informs while engaging audiences. They build trust by positioning brands as helpful guides, not just sellers.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Educational Video Ads: The Secret to More Leads and Sales’ featuring Aleric Heck.It covers the following:Why Marketers Should Use Video AdsThe Value Ad Framework: Hook... [...]

Google’s AI-driven search leverages advanced algorithms to deliver more personalized, context-aware, and accurate results for users. It enhances discovery by understanding intent, analyzing content deeply, and presenting richer insights beyond traditional keyword matching.Neil Patel has published a new video, ‘How to Rank in Google’s AI-Driven Search’.He says, “In this video, you’ll learn the 5 trust signals that matter most, how to check your current score, and what to do if it’s too low.You will see:Why rankings can drop even when your SEO... [...]

Email marketing remains one of the most effective ways to build direct relationships with customers, delivering personalized messages straight to their inbox. In today’s digital era, it drives engagement, nurtures loyalty, and offers measurable ROI for businesses of all sizes.Neil Patel has published a new video, ‘The Secret to Getting Your Emails Opened, Read, and Clicked’.He says, “You’re sending great emails with strong subject lines and perfect timing… but no one’s opening them. Why? It’s not your content, it’s the inbox algorithm. Gmail and Outlook... [...]

Emotional targeting in marketing focuses on appealing to customers’ feelings and values rather than just logic. By tapping into emotions like joy, trust, or aspiration, brands can create stronger and lasting connections.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep 1:... [...]

Youth marketing focuses on engaging younger audiences by understanding their values, trends, and digital behaviors. It leverages creativity, authenticity, and social platforms to build lasting brand connections with the next generation.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘How to Get Youth Marketing Right’.The DMI team says, “This episode digs into how marketing to under-18s must balance creativity with a deep understanding of cognitive development, parental expectations, and platform dynamics. Maurice also explains how his agency... [...]

ChatGPT-5 represents a major leap in AI, offering more accurate, context-aware, and human-like interactions. Its advanced reasoning and creativity make it a powerful tool for education, business, and everyday problem-solving.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Testing ChatGPT-5: 3 Wild Use Cases For You’.It covers the following:Testing GPT-5 for Creative WritingExtracting Customer Language &... [...]

AI is unlocking vast possibilities for content creation, but it is also raising the challenge of maintaining brand identity, keeping content fresh, and ensuring the right assets reach the right audience.Content Marketing Institute is hosting a webinar, ‘Is Your DAM and Content Operation Ready for GenAI?’ on Wednesday, September 3, 2025, at 2.00 pm EST.The CMI team says, “This session will show content leaders how to keep their DAM and content operations at the center of a successful GenAI strategy. You’ll learn how to evolve your DAM to govern, connect, and deliver both human-... [...]

Inefficient systems can lead to stalled approvals, missed deadlines, and stunted collaboration—all undermining your team’s ability to meet business goals and creatively thrive.MarketingProfs is hosting a webinar, ‘Catalyst for Collaboration: How DAM Elevates Creative Operations’ on Thursday, August 7, 2025, at 2.00 pm ET.The MarketingProfs team says, “Ariana Keil, senior growth marketing manager at Canto, will show how a purpose-built digital asset management (DAM) platform can provide the tools and processes your teams need to scale output, collaborate seamlessly,... [...]

HubSpot has published a new guide, ‘WordPress essentials: Get started creating, managing, and optimizing your site’.says, “The difference between WordPress.org, WordPress.com, and WordPress VIP primarily has to do with who is actually hosting your website.When most people say “WordPress,” they’re referring to WordPress.org, which is the home of the open-source WordPress project.However, because all three entities have “WordPress” in their names, I understand that they can cause a lot of confusion, especially for people who are brand new to WordPress.So,... [...]