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Friday, August 14, 2020

Archive for the 'Marketing Budget Tips' Category

HubSpot releases free budget tracker templates

HubSpot has published free budget tracker templates to help marketers efficiently plan their marketing budgets.Megan Conley says, “Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to... [...]

‘Think You’re Not Ready for a Marketing Budget? Think Again.’ – ‘Entrepreneur’ Blog

Robert Wallace says, “Ask nearly any startup founder what their marketing budget is, and you’ll often be met with a chuckle and — “Marketing budget? What marketing budget?”.Cash restraints and unpredictability can equate to rocky projections. And while the idea of having an actual marketing budget may seem unattainable for many early-stage companies, the good news is that today, marketing experimentation is relatively cost effective and approachable — making it easier to build an actual budget.Before you begin, your leadership team (even if it’s just two of you) must... [...]

‘How to Manage Your Entire Marketing Budget’ – HubSpot

Eric Devaney says, “Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform? Are you doling out the extra dough for that fancy-pants domain name your company has always wanted,... [...]

‘Tools to Help Marketers Stretch Their Budget’ – MarketingSherpa Blog

Andrea Johnson says, “When a prospect enters her credit card online and hits “buy now,” chances are it isn’t her very first visit to the site or touch point in the sales process. According to Jeffery McCollum, Founder of CAKE, a digital marketing company, a sales path rarely leads directly to conversion.“The client might see a display ad and not do anything. They might get an email and not do anything. But then they go to Google, search for the product, and purchase it,” he explained. “There’s touch points leading up to that sale, but marketers only count that Google click. But... [...]

‘Growing Market Share Without a Big Marketing Budget’ by John Chow

Chow says, “You see plenty of massive corporations spending big bucks on marketing and advertising. They’re working incredibly hard to build up brand awareness and to encourage you to buy their products instead of the competition’s. Samsung, Microsoft and Apple are a few prime examples of this and the assumption that many people make is that if you want to have that prominent of a presence in the marketplace, you need to similarly open up your wallet and purchase all sorts of ad space.While it is certainly true that such heavy brand messaging can help consumers know about your company and... [...]

‘3 Tips to Make Tax Time Less Stressful’ – ‘Entrepreneur’ Blog

Edward G. Brown says, ““I’m proud to pay my taxes,” the old saw goes. “But I could be just as proud for half the amount.” And half the time, I would add.A recent study found that it takes the average medium-sized company 264 hours to comply with its tax requirements.Most people are already so busy that it leaves many feeling overwhelmed. And when you’re feeling overwhelmed, your obligations feel like an avalanche, instead of separate, doable tasks.If that describes you when it comes time to “render unto Caesar,” here are three tips that will turn the avalanche into... [...]

‘5 Ways To Optimize Your Digital Marketing Budget’ – ‘Entrepreneur’ Blog

Rocco Baldassarre says, “Marketing budgets are usually tight. To maximize profitability, every dollar must be allocated effectively. Here are five strategies that can be implemented instantly to get the most out of marketing budgets.1. Focus on what works best.Set up goals in Google Analytics to effectively measure the source and quantity of leads or sales. By comparing sources such as paid campaigns, organic traffic and social media channels, you can apply the Pareto Principle, also known as the 80/20 rule.You are going to find out what sources generate the majority of sales to later... [...]

‘Marketing Budgets 2015: digital investment continues to grow [infographic]’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “7% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.The survey, featuring responses from almost 600 companies, acts as a guide for the general health of the marketing industry, looking at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance... [...]

’30 Smart Ways to Spend Your Extra 2014 Marketing Budget’ – HubSpot

Rick Whittington says, “Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste!Here are 30 ideas for spending leftover funds in your marketing budget.1) Test new versions for low performing calls to action.Estimated cost: $50 per call to actionSort calls to action by click rate and conversion rate, then redesign ones with the lowest performance. Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the “connection” between the messaging on your... [...]

‘A Bigger Marketing Budget May Be an SLA Away’ – HubSpot

Joe Chernov says, “Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inboundsurvey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA.For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score,while the sales leader agrees to follow up with those leads in a pre-determined amount of time.... [...]