Using AI for content creation allows businesses to generate blogs, social posts, and marketing copy quickly and at scale. It enhances creativity, saves time, and ensures data-driven personalization for diverse audiences.HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘He Taught AI to Make Content Like a Human’.It covers the following:AI Marketing: Perfecting ImperfectionFounders Revolutionize CPG Branding TechFuture... [...]

Business blogging is a content marketing strategy where companies publish informative articles to attract, engage, and educate their target audience. It helps build authority, improve SEO rankings, and generate leads through consistent, valuable content.HubSpot contributor Erin Pennings has published an article highlighting the benefits of blogging for business and marketing.She says, “With AI making it easier to create half-way decent content, mediocre doesn’t cut it anymore. I don’t believe it ever truly did, but now that the bar is higher, dumping a bunch of low-value posts online just for... [...]

Creative teams are constantly in motion, balancing tight timelines, rising project complexity, and the need to produce authentic, engaging content.Content Marketing Institute is hosting a webinar, ‘Creative Ops in Crunch Time: Strategies for delivering on brand, on time and at scale’ on Thursday, August 27, 2025, at 1.00 pm ETD.The CMI team says,This webinar is tailored for creative leaders like you who are looking to solve these content operation and creative roadblocks. Join Ariana Keil and Lynn Herman as they share actionable insights to help you thrive under pressure, including: Best... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Use This Trick to Make GPT-5 Write Like a Pro’.It covers the following:Testing GPT-5 for Creative WritingExtracting Customer Language & InsightsCrafting Ideal Customer ProfilesVeo3 Ad: From Chaos to ClarityTailoring AI Content to AudiencesAI: Creative Assistant, Not Creator.HubSpot [...]

This is a reminder for the Emarketer webinar on August 21, 2025.Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape.EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 7, 2025, at 2.00 pm ET.The EMARKETER team says, “As retail media networks’ growth momentum is slowing, advertisers face increasing budget scrutiny, and non-retail challengers are staking... [...]

Neil Patel has published a new video, ‘The New SEO Playbook (2025)’.He says, “You might not see it in your analytics, but there’s a wave of traffic quietly heading your way and it’s coming from AI tools like ChatGPT, Gemini, and Perplexity. These aren’t just browsers. They’re decision-makers. And if your brand isn’t showing up in their answers, you’re not just missing views, you’re missing ready-to-buy customers. In this video, you’ll learn why AI-driven traffic converts better than anything else online, how to position your content for AI visibility,... [...]

Content Marketing Institute is hosting a webinar, ‘(re)brand with a Plan: How to develop a strategic framework for managing and growing your brand’ on Thursday, August 21, 2025, at 1.00 pm ETD.The CMI team says, “You’ll learn how to: Deliver a cohesive brand experience by transforming scattered brand elements into fully customizable portals.Empower teams with secure, self-serve access to the latest, approved guidelines, templates, and creative elements.Personalize brand environments for multiple audiences while maintaining control with granular permissions“.(re)brand... [...]

Emotional targeting taps into feelings like trust, pride, fear, or joy to shape how customers perceive value and decide. By mapping emotions across the journey and crafting messages, visuals, and offers to match, brands boost recall, engagement, and conversion.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Emotional Targeting: A Proven Path to More Leads and Sales’ featuring Talia Wolf.It covers the following:What Can Emotional Targeting Do for MarketersStep... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Use This Trick to Make GPT-5 Write Like a Pro’.It covers the following:Testing GPT-5 for Creative WritingExtracting Customer Language & InsightsCrafting Ideal Customer ProfilesVeo3 Ad: From Chaos to ClarityTailoring AI Content to AudiencesAI: Creative Assistant, Not Creator.HubSpot [...]

Neil Patel has published a new video, ‘The New Rules of SEO (2025)’.He says, “If your traffic looks fine but conversions are flat… you might be stuck in what I call The Google Trap. You’re optimizing for visibility while customers are deciding in totally different places. This isn’t about doing more. It’s about showing up where decisions actually happen. You’ll learn why 73% of modern “search” happens outside of Google, how consumers now make decisions across TikTok, Reddit, ChatGPT, Amazon and more, what “Search Everywhere Optimization”... [...]