This is a reminder for the Adweek webinar on July 17, 2025.Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes.Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday, May 6, 2025, at 12.00 pm ET.The Adweek team says, “Join experts from Kantar, Microsoft, and Rembrand in a forward-looking discussion on the future of measurement. We’ll explore... [...]

This is a reminder for the EMARKETER webinar on July 16, 2025.EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET.The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Making Customer Stories Profitable: A Proven Framework’ featuring Joel Klettke.​The SME team says, “Struggling to get real results from your customer stories? Not sure how to turn client wins into content that drives leads and sales? This video explains a proven system for turning one customer interview into a whole campaign’s worth of powerful marketing content, helping you build trust, boost conversions,... [...]

This is a reminder for the EMARKETER webinar on July 15, 2025.Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue.EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET.The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where... [...]

Neil Patel has published a new video, ‘How To Train Google’s AI To Send You Customers’.He says, “Most people think ranking on page 1 of Google is enough to win. But in 2025, that’s not how search works anymore. In this video, I break down how Google’s AI is quietly rewriting the rules, and how you can train it to cite your brand as the trusted source. This isn’t about chasing keywords. It’s about showing up in AI Overviews, owning high-intent moments, and building authority while your competitors chase outdated SEO tactics. I’ll show you: How Google’s AI decides... [...]

Agentic AI goes beyond passive tools by taking autonomous actions to achieve goals with minimal human input. It can plan, decide, and adapt, opening new possibilities for automation and intelligent systems. Ask ChatGPTDigital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’.The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales... [...]

Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes.Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday, May 6, 2025, at 12.00 pm ET.The Adweek team says, “Join experts from Kantar, Microsoft, and Rembrand in a forward-looking discussion on the future of measurement. We’ll explore how AI is helping brands unite media and creative, understand... [...]

Marketing and communications work hand in hand to shape how a brand connects with its audience. Together, they build awareness, foster engagement, and drive business growth through clear, consistent messaging.The latest MarketingSherpa podcast is titled “Marketing & Communications: It’s important to ‘take a Beat ‘.”Daniel Burstein says, “If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’When I started, I was writing print ads in The Wall Street Journal for clients all over the country.... [...]

Ahrefs has published a new video, ‘Can I Beat ChatGPT’s SEO Challenge?’.The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades of experience beat pure AI knowledge?Along the way, you’ll see:How AI grades human SEO knowledge in real timeWhether Sam gets stumped on expert-level Ahrefs-style questionsTactical walk-throughs of scenario-based SEO challengesHonest reactions... [...]

AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’.The DMI team says, “In this episode of the DMI podcast, host ⁠⁠⁠Will Francis⁠⁠⁠ speaks with ⁠⁠Jim Lecinski⁠⁠⁠, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how... [...]